Professional Beauty
Professional Beauty


WORLD Spa & Wellness CONVENTION 2020

Focusing on the challenges facing the spa and wellness industry, the World Spa & Wellness Convention (WSWC) 2020 will take place alongside Professional Beauty London on Sunday 29 to Monday 30 March. Once again, the WSWC programme is split in to two streams, the business of spa and wellness in spa, designed to give delegates even more opportunities to attend the relevant talks that will help them to stay competitive in the year ahead. Stream one: The business of spa: practical solutions to help tackle business issues.


Across the two days, both streams will include keynote speakers, expert panels and targeted advice for spa operators to enhance their business in 2020. Key speakers include industry experts such as Dr Bryan Williams, international speaker and author, on the importance of expecting excellence from yourself and your team.


Panel debates will also run in the programme, bringing together experts from across the field. Anna Bjurstam, vice president of spa and wellness at Six Senses; Kenneth Ryan, vice president of global operations at Marriot Spa; and Maggy Dunphy, head of spa and wellness at Hyatt, will be on the wellness in spa panel speaking about “The best wellness experiences for your spa”, chaired by Jean-Guy de Gabriac, founder of consultancy Tip Touch.


Both days will commence with “situation rooms”, allowing you to join a roundtable with an expert speaker on two key topics - how to ramp up a successful opening in your spa, and managing a strategic turnaround. Each is split into day spas, hotel spas and resort spas, so you can attend the most relevant session for your business.

We ask four speakers what you can expect to hear from them on the day and why you need to confirm your ticket now.


international speaker and author, will be a keynote speaker on Sunday, March 29

“This will be my first time attending this event and I’m very excited about it as the World Spa & Wellness Convention brings together the top leaders from both in and outside of Europe,” says Williams. “My purpose will be to help each attendee understand the importance of expecting excellence from themselves and their respective teams. A heavy emphasis will be on setting unapologetically high expectations and not tolerating mediocrity.”


director of wellbeing for Borgo Egnazia, will be speaking the Resort Spas Situation Room on Monday, March 30

“I believe that through my experience I can share the idea that building the success of a spa through a transformation and evolution of its concept can only be done by beginning with a clear identification of your business purpose: how are you growing, and what are you giving back to the world?”, she says. “Long before asking ourselves what we are doing and how are we doing it, businesses should ask themselves why they are doing it.”

She continues, “This will be my first time attending the convention. However, I like that the programme is super intense with a selection of exceptional keynote speakers that one can choose according to the preferred topics.”


vice presient of global operations for Marriott Spas, will be speaking on Building Wellness Experiences for your Spa panel on Sunday, March 29

“As the largest operator of hospitality spas in the world, I will provide a transparent view into Marriott International’s spa business, allowing others to benchmark their practices against a global leader. By sharing, I aim to raise the level of us all as spa and wellness professionals driving a healthy industry,” says Ryan.

“The WSWC is chaired by a tremendously strong leadership team that secures high-calibre speakers, attendees and leaders in the industry. The convention is truly international and, as a global leader, it gives me a worldwide view into the latest in the industry. It’s the culmination of networking with world-class spa professionals, the high-quality educational seminars on the latest trends and revenue opportunities, and the trade show floor where I am able to meet with partners and see their latest products and offerings.”


peak performance coach and international speaker will be a keynote speaker on Monday, 30 March

“I will be talking about organisational and personal leadership. Becoming a great leader will create ripples in your business, whether that is cash, influence or inspiration,” says De Villiers. His notion ‘Be your life’s CEO’, forms an acronym, which stands for certainty, energy and obsession - designed as a framework for business owners to revolutionise their mind-set and thrive.

“Through this self-mastery, I will show you how to be more influential to your team, community and clients. Whatever happens in your mind follows in your reality. Get your head right and everything will follow,” he says. PB

The 2020 World Spa & Wellness Convention takes place at ExCeL London on March 29-30, alongside the Professional Beauty trade show. A two-day pass to the event is £297, while a one-day pass can be purchased for £225. Secure your ticket at

This article appears in the February 2020 Issue of Professional Beauty

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This article appears in the February 2020 Issue of Professional Beauty