Behind the scenes at all the parties, launches and events in the world of beauty and spa

GUINOT AND MARY COHR INTERNATIONAL FRANCHISE CONFERENCE

NOVOTEL EIFFEL PARIS HOTEL, PARIS

Guinot held an international meeting in Paris in late November for 500 salon owner franchisees. PB’s managing director Mark Moloney attended to get involved in the networking and education opportunities on offer, which included businessboosting speaker sessions delivered in both French and English. During the event, Guinot announced the launch of “Box”, a video system to be situated in the salon where customers are treated. It shows new services and can respond to each client’s individual profile, recommending specific treatments. The system is designed to help explain and upsell services to boost revenue.

THE TWO OLD QUEENS EVENT

SWEET SQUARED HEADQUARTERS, LEEDS

UK nail techs listened to top troubleshooting advice from nail industry legends Marian Newman and Gigi Rouse at an exclusive event held at Sweet Squared headquarters. Hot topics included nail education, product innovation and how to compete in this saturated market. “The challenges I faced in ’85 when I opened my first salon are completely different to the [ones] nail pros face today,” said Rouse. “Now, there are nail salons on every corner, as well as competition from home salons, mobile nail techs and hobbyists. Your standards, expertise, technical skills and knowledge are the absolute differentiators now.” Guests were also treated to a traditional afternoon tea.

DERMALOGICA BIOLUMIN-C EYE SERUM LAUNCH

DERMALOGICA SALON, DUKE OF YORK SQUARE, LONDON

Trade press, including PB’s deputy editor Amanda Pauley, were invited to an exclusive preview of Dermalogica’s first big product launch for 2020 - BioLumin-C Eye Serum, which is the sister product to the brand’s popular vitamin C-infused BioLumin-C Serum. Senior education trainer Janine Da Costa talked through the eye serum’s USP, which aims to brighten, firm and hydrate the eye area using two forms of stable vitamin C, before guests experienced the product during an effective 10-minute Bright Eyes Skin Solver treatment. Attendees also enjoyed healthy breakfast snacks and received the product to try at home.

3D-LIPO PRESS PAMPER DAY

ME LONDON, THE STRAND

In December, machines brand 3D-lipo invited editors from a range of media publications to try out its 3D-HydrO2 facial. The exclusive press pamper event took place across two days in a suite at London’s ME hotel on the Strand, where journalists were treated to a personalised facial using the device. The treatment targets an array of skin concerns including anti-ageing, congestion and pigmentation using seven different technologies, including the Hydro Peel function. 3D-lipo managing director Roy Cowley was also there to talk to journalists about the “five-star facial”. The 3D-HydrO2 is a favourite with celebrities including TV personalities Billie Faiers and Danielle Lloyd, and Love Island star Nathan Massey.

SALON SYSTEM PRESENTS AT SALLY SHOWCASE EVENT

SCARMAN AT THE WARWICK CONFERENCES, COVENTRY

Salon System headed to Coventry to present its brand portfolio, including Gellux, Just Wax and Naturalash, to 265 Sally store managers at the annual Sally Showcase event. Salon System’s Squad Experts, including nail tech Julie-Anne Lariviere, lash artist Abbie Withers and waxer Alex Dawes, talked about the big beauty trends for 2020 and what their favourite Salon System product launches have been, as well as answering questions from the audience. This was followed by a Glam Squad performance, with all the professional dancers wearing Salon System products. The aim of the event was to further educate Sally store managers on Salon System’s ethos and offering. PB