Professional Beauty
Professional Beauty


Hotbed of innovation



Advanced Nutrition Programme (ANP) will showcase its range of skin supplements, which enhance the results of treatments and homecare products. The IIAA brand will bring its recently launched Skin Moisture Lock, as well as its duo pack, Skin Moisture Lock Plus, which includes Skin Omegas+ to nourish dry skin.


The eye-focused brand from Professional Beauty Systems will have a host of new and recent launches to show visitors. The latest is Eye Serum, a lifting and soothing formulation that targets the upper eyelid and is enriched with hyaluronic acid. The brand’s Eye Cream, with white flower extracts and caffeine, will also be on show.

Biologique Recherche

The skincare brand will reveal its first tinted serum line, Sérums de Teint. Following three years of development, the line promises to deliver both skincare performance and skin tone adjustment. There are five shades and the formulation includes an anti-pollution polysaccharide, plus prickly pear seed oil to hydrate.


View and test latest releases such as BioLumin-C Serum, a targeted eye treatment which works to firm and brighten using the brand’s vitamin C complex and micro-algae extracts; and Phyto-Nature Firming Serum, which is powered by sapphire-bound biomimetic peptides to reduce exposome-driven ageing (damage caused by environmental exposures such as UV and pollution).


There are loads of launches lined up from the British skincare brand this year. Visitors can check out the latest extension to the Superfood collection, including the new Cica Calm cleanser and hydrating serum, as well as new products in the Peptide4 range, Overnight Radiance Peel and Antioxidant Hydra-Serum.


Environ will be demonstrating its updated Electro-Sonic DF Treatments, which combine gentle pulses and soundwaves to drive active vitamins deep into the lower layers of the skin. The new versions of these facials offer a more bespoke approach, enabling you to address specific concerns.

Eve Taylor

For this year, a key focus for aromatherapy-based skincare brand Eve Taylor will be extensions to its Age Resist line, which is formulated for more mature skins. The company is also in the process of revamping its packaging to update it with a fresh, modern look and feel.

Germaine de Capuccini

The skincare brand will be showcasing its latest launch LED-Xpert Skin Light Therapy - a noninvasive LED device which can be added on to facials to enhance results. The mask, which features high-density diodes, is based on the idea of photo-biological therapy to stimulate tissue regeneration and has four treatment programmes - Red for rejuvenation; Purple for acne-prone skin; Green for hyperpigmentation; and Orange for sensitivity.


Guinot will have a major focus on its franchise salon opportunities this year, with experts on hand to talk to salons about the new free business coaching programme it has developed. The brand will also talk visitors through its upcoming one-hour anti-pollution treatment, which will launch in April to support the existing Bioxygene Skincare Line.

Image Skincare

Visit the advanced skincare brand’s stand to see its newly relaunched Ormedic collection, which is now free of all ingredients that could disrupt the skin’s pH balance or cause sensitivity. The formulations include organic ingredients grape water, aloe vera and a combination of seven soothing extracts - red clover blossom, burdock root, calendula, lotus flower, tamarind, turmeric and Japanese green tea.

Professional Beauty London takes place on March 29-30 at ExCeL London. The only way to get in for free is to register in advance online at


The skincare brand will show its latest products, including the Anti-Age range, which features a retinol moisturiser, a serum and a micellar water. The brand has also launched manicure and pedicure kits, which both house scrubs, treatment masks and creams for nourished hands and feet.

Katherine Daniels

The British beauty brand will launch the Photo-Dynamic Therapy System, which pairs an LED mask with lightactivated skincare. The system uses the brand’s Light Activated Concentrates (pictured) to work in harmony with the technology.


Pevonia will be on-hand to discuss its range of face and body treatments at this year’s show. The brand will also run three special offers for new customers placing an opening order, including £1,000 worth of promotional materials and an additional 10-20% worth of free products (professional or retail).


This year, SBC is launching a complete body therapy kit, providing treatments that work towards simplifying the process for its clients, as well as the new Hyaluronic Hyrda Mist, a 300ml spray that hydrates the skin on both face and body and tackles fine lines and wrinkles.


At this year’s show, Thalgo will launch its latest range, Spiruline Boost, designed to tackle signs of ageing linked to an urban lifestyle, such as pollution, fatigue and stress. Included is the Detoxifying Mask, Detoxifying Serum, Energising Anti-Pollution Gel-Cream, Eye Gel, Booster Concentrate and Detox Shot.



The aesthetic device manufacturer will reveal two new machines in the early part of this year as it broadens its operations into new areas. Visitors will get a sneak peek, as well as being able to see the recently launched 3D-HydrO2 facial machine, which combines seven technologies, and the 3D-Ultimatepro for fat, cellulite and skin tightening.

Professional Beauty London takes place on March 29-30 at ExCeL London. The only way to get in for free is to register in advance online at

Advanced Esthetics Solutions

New launches from the machines company include Lipofirm MED+, which offers four technologies in one device for the face and body, and Q-30 EVO, which treats 30 indications within one platform. There will also be demonstrations taking place on aesthetic face and body platforms Lipofirm PRO, Lipofirm MED, Divine PRO and geneO.


The machine brand will bring its popular Synergy system to the show, which uses simultaneous photo electrical delivery, combining the original CACI toning technology with pulsed LED light stimulation for skin rejuvenation. The device has 110 programmes for facial toning, skin exfoliation, wrinkle reduction and more, and therapists will be demoing the treatment on stand.


Aesthetic therapists can check out Cynosure’s StimSure Product - an electromagnetic bodycontouring device that delivers 24,000 contractions in 20 to 30 minutes to firm and tone muscles. The electrical current causes body muscles to contract like they normally would during exercise and stimulates an action potential in the motor neuron cells of the body’s muscles for more efficient growth of fibres.


Lynton will bring its Lumina, Motus AY, 3JUVE, Initia and Promax devices to this year’s show. The Motus AY laser hair removal platform is a high-speed Alexandrite laser to treat both lighter and darker skin tones, and it can even treat clients with fine and light hair.


Opatra’s new Aqua Spectra Machine combines multiple treatments in one, including hydro-microdermabrasion, radiofrequency, bipolar RF and ultrasonic, among others. With immediate results, benefits include deep cleansing and exfoliation, increased circulation, boosted collagen, and a reduction in wrinkles and fine lines with no downtime.


Nail Harmony

There’s plenty of exciting news at Nail Harmony this year, as the Gelish and Lash eXtend distributor reveals a rebrand. The company will be known as Georgie Smedley Group to reflect the growing portfolio it distributes which currently includes Gelish, Lash eXtend, All That Jazz, ProHesion, GHG, Aeropuffing and Urban Nails.

Professional Beauty London takes place on March 29-30 at ExCeL London. The only way to get in for free is to register in advance online at

Pure Nails

Pure Nails will bring its popular 8ml Halo EasiBuild to this year’s show, as well as the new Halo PoliBuild, which is strong, flexible and ideal for sculpting on natural nails or extensions and tips. Also available will be First Bloom, Pure Nails’s newest Halo Gel Polish, featuring six pastel shades.


Inika Organic

This will be the Australian brand’s first trade show with its new UK subsidiary. Inika Organic will showcase its natural and organic make-up products and launch its new 100% natural skincare line, which contains antioxidants and a powerful protective system to shield skin against pollution and maintain hydration levels. Top products will include the Camellia Oil Cleanser (pictured) and the Phyto-Active Micellar Water.

Jane Iredale

IIAA will unveil Jane Iredale’s Spring Collection at Professional Beauty London, ideal for adding a pretty pop of colour for the new season. Enriched with botanicals to protect and nourish, the formulations are free from artificial chemicals and irritants and are gentle enough to apply immediately after treatments. You can also check out other recent launches including Queen Bee Pure Pressed Blush.


Ashmira Botanica

There will be two new waxes to discover at the show. River Moss strip wax and Seagrass peelable wax. They are two shades of shimmering green and both are vegan. They are a soft, creamy texture and the peelable wax can be applied either thinly or thickly, depending on how the therapist prefers to work.

Hive of Beauty

Waxers can shop the brand’s full suite of wax products and heaters at the show, including the Dual Digital Wax Pot Heater 1,000cc & 500cc and the recently updated Oritree range (pictured) which now sits under the Hive umbrella. The company has also updated its Dual LashLift System so it can be used for both lash lifting and popular brow lamination. Hive will also be launching a brand new product at the show - watch this space.


Lycon will showcase its Ingrown-X-it range, which includes the Ingrown-X-it Foaming Gel. With a brand new look, this salicyclic acid and lemon tea-tree infused gel helps to clear pore blockages and prevent ingrown hairs on the face and body. Also on show will be the Lyco’pedi pedicure system, which offers seven products and two kits.


Don’t miss Norvell’s Oasis Airbrush Spray Tanning Gun. Shaped like a hairdryer, it makes the tanning application quick and easy with a microfine diffuser. Thanks to its lightweight design, it’s compact and portable for both salon and mobile use.

Professional Beauty London takes place on March 29-30 at ExCeL London. The only way to get in for free is to register in advance online at

Perron Rigot

Following on from the success of the Fiorella strip wax, Perron Rigot will be launching its Fiorella Non-Strip Wax at the show. The hypoallergenic wax is rosin free and has a smooth, easy-to-apply formula for fuss-free waxing. It’s a great choice for clients with sensitive skin and can effectively remove stubborn hair too.


BC Softwear

The towelling specialist has created SmartKnit towels as part of its energy-saving SmartSoft collection. Key claims for SmartKnit include energy savings of 8.5%, 60% less oil absorption, 9.2% faster drying time and 5% less water consumption compared to traditional towels.


The Gharieni Triple Detox Therapy i3Dome, combining far infrared technology with plasma and light therapy, will be showcased. No therapists are needed during the treatment, which uses bi-carbon technology to stimulate metabolism and the perspiration of the body with long-wave infrared rays.


The cloud-based salon software provider will offer one-to-one mini consultations with a salon marketing expert. Phorest will also promote its free 30Days2Grow challenge, which involves daily tasks designed to help meet targets and encourage business growth.


REM will bring Plaza Pepispa Unit, a booth-style pedi seat with a ceramic basin that comes with or without a whirlpool and tap, available in more than 20 different fabrics and laminates. Also showcased will be the Florence Nail Bar, available as a one- or two-position unit with storage.


ITEC and VTCT will be on hand to talk visitors through the latest advancements in their qualifications portfolios and resources, as well as the new Beauty Apprenticeship Standards.

This article appears in the February 2020 Issue of Professional Beauty

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This article appears in the February 2020 Issue of Professional Beauty