Professional Beauty
Professional Beauty


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Insider spa

With plant-based eating among the wellness trends predicted to be big this year, it’s no wonder you’ve been inundated with requests from clients (23%) to put it on your menu. Vegan meals have also grown in popularity (31%), as well as dishes that are gluten- (23%) and sugar-free (15%).

Autonomous sensory meridian response (ASMR) treatments are also trending, which is why 43% of you are looking to add them to your spa’s services, too.

Boosting your spa’s marketing and advertising this year is a priority for more than a third of you (36%), while others will be focusing on expanding their treatment menu (18%), updating thermal and relaxation facilities (15%), and helping therapists up their retail sales each month (11%).

Center Parcs has updated the spa at its Longleat location and you won’t believe the transformation. Check it out on page 87.

M&Co

On the spot

Which type of meals are clients requesting at your spa?

1. Plant-based

2. Vegan

3. Gluten-free

4. Sugar-free

43%

are considering adding ASMR treatments to their menu

Which area of the business will you be focusing on the most this year?

1. Boosting your spa’s marketing and advertising

2. Expanding your treatment menu

3. Updating spa facilities

4. Upping clients’ retail spend

December 2019 in numbers

HOW DID TREATMENT BUSINESS IN DECEMBER 2019 COMPARE WITH DECEMBER 2018?

This article appears in the February 2020 Issue of Professional Beauty

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This article appears in the February 2020 Issue of Professional Beauty