Insider spa

APRIL 2017

Business has been booming in the spa sector this month, with treatment sales smashing last year’s figures, resulting in a healthy 74% room occupancy. Male clients have been coming to you to get summer-holiday-ready, with back, chest and brow waxing treatments proving to be most popular. For information on the best male waxing training courses and advice on which one is right for you, turn to page 69.

You also reported that dehydration is your clients’ number-one skin concern during the hotter months, followed closely by ageing, cellulite and pigmentation, and many of you have added microneedling to your treatment menu.

The month in numbers

HOW DID TREATMENT BUSINESS IN APRIL 2017 COMPARE WITH APRIL 2016?

84 % BETTER

15 % SAME

1 %WORSE

AVERAGE TREATMENT ROOM OCCUPANCY 74%

HOW DID RETAIL BUSINESS IN APRIL 2017 COMPARE WITH APRIL 2016?

52 % BETTER

44 % SAME

4 %WORSE

On the spot

WHICH WAXING TREATMENT IS MOST POPULAR WITH MALE CLIENTS?

1. Back

2. Chest

3. Brows

14% OFFER MICRONEEDLING

WHAT’S THE BIGGEST SKIN CONCERN CLIENTS HAVE IN THE SUMMER?

1. Dehydration

2. Ageing

3. Cellulite

4. Pigmentation