Business has been booming in the spa sector this month, with treatment sales smashing last year’s figures, resulting in a healthy 74% room occupancy. Male clients have been coming to you to get summer-holiday-ready, with back, chest and brow waxing treatments proving to be most popular. For information on the best male waxing training courses and advice on which one is right for you, turn to page 69.
You also reported that dehydration is your clients’ number-one skin concern during the hotter months, followed closely by ageing, cellulite and pigmentation, and many of you have added microneedling to your treatment menu.
The month in numbers
HOW DID TREATMENT BUSINESS IN APRIL 2017 COMPARE WITH APRIL 2016?
84 % BETTER
15 % SAME
AVERAGE TREATMENT ROOM OCCUPANCY 74%
HOW DID RETAIL BUSINESS IN APRIL 2017 COMPARE WITH APRIL 2016?
52 % BETTER
44 % SAME
On the spot
WHICH WAXING TREATMENT IS MOST POPULAR WITH MALE CLIENTS?
14% OFFER MICRONEEDLING
WHAT’S THE BIGGEST SKIN CONCERN CLIENTS HAVE IN THE SUMMER?