Insider beauty

The month in numbers

HOW DID TREATMENT BUSINESS IN FEBRUARY 2017 COMPARE WITH FEBRUARY 2016?

34 % BETTER

48 % SAME

18 %WORSE

AVERAGE TREATMENT ROOM OCCUPANCY 76%

HOW DID RETAIL BUSINESS IN FEBRUARY 2017 COMPARE WITH FEBRUARY 2016?

31 % BETTER

40 % SAME

29 %WORSE

FEBRUARY 2017

The beauty sector remained steady in February, with both treatment and retail sales on a par with last year’s figures. With spring around the corner, clients were starting to spending more money on body treatments and products, and you tell us creams and oils are your strongest sellers in this sector. For information on how you can create body care packages for those dealing with lifestyle issues such as stress and poor-quality sleep, turn to page 54.

A chance to celebrate your business as well as your dedicated and tight-knit team is why 31% of you enter your salon into industry awards. See who scooped our 11 coveted Professional Beauty Awards 2017, including Employer of the Year and Therapist of the Year, on page 87.

On the spot

WHICH BODY PRODUCT IS MOST POPULAR WITH CLIENTS AT RETAIL?

1. Cream

2. Oil

3. Scrub

4. Firming cream