Superfood ingredients and make-up to fuel organic beauty growth in 2017

The demand for organic and natural beauty shows no signs of slowing down, with sales of certified products in the UK reaching £61.2m in 2016 – an increase of 13%, according to the Soil Association’s Organic Beauty and Wellbeing Market 2017 report.

“2017 is set to be another year of consecutive growth,” said Lauren Bartley, health and beauty business development manager at Soil Association Certification.

The boom is the result of greater consumer awareness and interest in health and wellbeing, with 43% of people now looking for a certification logo when shopping for organic cosmetics, researchers found. The number of Soil Association-certified beauty brands also grew by 54 last year, to 268 licensees.

The report outlined key trends, including products containing extracts from unusual food ingredients such as cactus and maple; product ranges and extensions geared towards men, children and mums-to-be; and an uptake in organic make-up.

Researchers also predicted further growth in the “inside-out beauty” concept – with the mindful approach to wellbeing bringing greater understanding of the impact of diet, emotions and environment on skin health.