Jane Iredale recruits digital influencers as part of social media campaign

Mineral make-up brand Jane Iredale revealed a collaboration with six “inspirational influencers” at Professional Beauty London as the second part of its It Only Takes a Minute campaign.

The idea behind the campaign is to help spread the brand’s message of make-up with skincare benefits, and show women of all ages how the products can enhance their skincare.

The influencers – make-up artists Emily Turnbull and Karla Powell, beauty bloggers Eleise Lucraft and Ambarina Hasan, vlogger Ksenija Selivanova, and vlogger and model Paula Okunzuwa – are each featured in the campaign imagery with a different look created using the brand’s products.