Professional Beauty February 2020 Articles

Editor’s Comment
Us Londoners are often accused of existing in a bubble
Hotbed of innovation
If you want to be the first to discover the product and treatment launches set to shape the market in 2020, PROFESSIONAL BEAUTY LONDON on March 29-30 is an event not to be missed. Here is just a taster of what will be revealed
INTO the forest
Aqua Sana Longleat Forest is the latest Center Parcs spa to get a complete redesign to reflect its woodland surroundings. Eve Oxberry uncovers the challenges of completing such a largescale project
Glowgetters
Want to see increased revenue from your spray tan services? Amanda Pauley quizzes the UK’s top tanners on this year’s tanning trends and how to work them into your menu
ASA cracks down on beauty salons illegally advertising botox on social media
The Advertising Standards Authority (ASA) is seriously
London and South West have most vegan salons
The South West of England has the most vegan beauty
Scientists make breakthrough in treatment of contact dermatitis
Researchers at Columbia University Irving Medical Center
East of England spends most time on appearance, North East the least
Consumers in the East of England invest the most time
inbrief
// The Spa at Carden officially opened on January 6
inbrief
// Samantha Grocutt has been announced as the elected
Six Senses to open London hotel and spa in 2023
Hotel group Six Senses will open its first UK branch
Newcastle City Baths £7.5m restoration complete
After closing in 2013, Newcastle City Baths has re-opened
inbrief
// Mii ran its fourth annual Foundation for Change
Charity launches appeal for beauty therapists to host cancer care workshops
Charity Look Good Feel Better has launched an appeal
Treatwell CEO Lopo Champalimaud steps down
After 11 years at treatment-booking platform Treatwell
diarydates
// March 4 UK Spa Association (UKSA) Spring Networking
Nail Harmony UK rebrands to Georgie Smedley Group
Following 10 years under the Nail Harmony UK name
Champneys College launches Beauty Therapy Scholarship Competition
Champneys Beauty College is giving one aspiring therapist
Cynosure acquired by Clayton, Dubilier & Rice for £157m
Cynosure has been acquired by an affiliate of investment
professional beauty.co.uk
We take a look inside PB’s digital world
Website ANALYTICS
Understanding how your website is growing and working through Google Analytics can be a huge bonus for your business. PB’s social media editor Chris Halpin explains how to use the tool and what to look out for
Out & About
Behind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
With plant-based eating among the wellness trends predicted
Insider nails
Selling the right aftercare products to clients post-treatment
Consult to with
No matter how skilled your team, or how regular the client, the consultation should never be skipped or rushed. HELLEN WARD explains why
ask the EXPERTS
Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business
HOW CAN beauty therapists AND MEDICS work better TOGETHER?
Experts Dr Sophie Shotter and Louise Tilden discuss the key problems facing medics and beauty therapists, and the steps we can take to resolve them
salon advertising MYTHS busted
It’s important that you publicise your salon’s services but there are advertising rules to abide by. NHBF chief executive Hilary Hall explains the law
TRUE to form
Award-winning nail tech Katie Barnes reveals how you can customise and apply forms correctly on both basic and extreme nail shapes
The key to staff RETENTION
Millennials have changed the recruitment process, with money no longer the driver for loyalty. Fiona Fowley shares her tips for keeping good therapists in this new era
GAME changers
A new holistic wellbeing brand and a one-of-a-kind no-rinse body wrap treatment take centre stage this month
Skin SOLUTIONS
Innovations in skin science top the bill in this month’s launches, and we also check out some new nail collections
How to make it as a… treatment MANAGER
Kohler Waters Spa’s Jelena Adahovska reveals the experience needed for this high-level role, and why you’ll need a strong commercial knowledge of the business too
Talking to… VIKEE Patel
Having built up a portolio of eight salons and day spas in as many years, The Cove Spa and Lavender & Stone director tells Eleanor Vousden how she’s stayed on top of the fast expansion and kept her team motivated
Live AND LEARN
Professional Beauty London will host a world-class education programme on March 29-30, with plenty for salons, spas and mobile techs
Bring IT ON
Prove that you’re the best in your sector by entering one of the lash, make-up or nails competitions at Professional Beauty London
WORLD Spa & Wellness CONVENTION 2020
With a whole host of industry speakers, statistics and expert contacts you need to grow your spa business, the WORLD SPA & WELLNESS CONVENTION 2020 is not to be missed
Goldentouch
Six of the latest tanning solutions to invest in to help you deliver a flawless glow
HealthKICK
Georgia Seago talks to Glasshouse Retreat co-founder Joy Jarvis about how she hopes to reinvent weight-loss retreats for a new decade