Insider Beauty
Our exclusive monthly benchmarking stats for each sector of the market
ROMAN ORIGINALS
In October 2023, salons experienced an upswing, with 42% of you reporting improved treatment business compared to the previous year. Retail sales remained steady for the majority, with 51% of you saying it was the same as October last year – although more than a fifth (21%) reported better retail sales, highlighting the importance of diversifying your revenue streams.
Delving deeper, we asked which treatments you found to be most profitable. Some of the responses included massage, brow tinting, hands-on facials and radiofrequency – and we’ve got all of these covered in this month’s issue. Check out our feature on brow services on page 42, and our reviews of different massage, hands-on facial and radiofrequency treatments on page 64.
On the spot
What are your most profitable treatments?
1. Radiofrequency
2. Laser hair removal
3. Waxing
4. Hands-on facial
5. Microneedling
6. Dermaplaning
7. Spray tan
8. HIFU
9. IPL hair removal
10. Massage
11. Lash lift and tint
12. Brow tint
13. Builder gel
14. Electrolysis
60% use booking/scheduling software in their business
73% average treatment room occupancy
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