EDITOR’S COMMENT

December is traditionally a time to take stock and make plans for the year to come, but for 2024, experts are predicting that consumers’ health and wellbeing resolutions will last well beyond the January spike, with self-care set to shift even further towards the concept of essential rather than luxury.

This focus on health is also evolving to encompass indulgence – within reason – as crucial to mental wellbeing. The dopamine beauty trend is already prompting consumers to experiment more boldly with colour across make-up, nails and brows and is set to develop in the year ahead to fuel a growing demand for psychodermatology-focused services that prioritise the connection between mind and skin. Head to page 11 for more on this and other trends set to impact the beauty and spa market next year.

With the feel-good factor a high priority, this month we meet two women determined to make “finishing touches” the main event. Find out how the founders of Beam are bringing accessible make-up services to the salon market on page 37.

We also speak to some of the biggest names in brows (page 42) to bring you a guide to the trending treatments, including which combinations are right for your client, which will bring the best profits to your business, plus the latest training courses to elevate you from brow tech to master brow artist.

And if you’re looking to raise your game in the year ahead, don’t miss our interview with Anna Tsankova on page 72, where the award-winning therapist tells us how entering competitions has not only improved her treatment skills but also opened the doors to new opportunities around the world.

Whatever your plans for the coming 12 months, we hope the stories shared in this issue help inspire you to grow.

Editor