On the scene

Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails

British Beauty Week launch event

Covent Garden, London

British Beauty Week was a nationwide initiative, with a series of panel discussions, parties and consumer events held across the UK from October 26–30. But before all that, it kicked off in London with a breakfast for press and British Beauty Council (BBCo) members and ambassadors, to introduce the activities. PB’s Eve Oxberry and Lollie Hancock went along to hear from Kevin Hollinrake, Minister for Enterprise, Markets and Small Business at the Government’s Department of Business and Trade, who said, “This industry is so important to our economy: £24.5 billion contribution to our economy and 550,000 jobs, which is tremendous.” BBCo chief executive Millie Kendall and British Beauty Week ambassador David Walker-Smith, former Selfridges executive beauty director, also delivered speeches about the industry.

Dibi Milano & APG Tech’s Venice Learning Adventure

Venice, Italy

Content writer Lollie Hancock spent 72 hours in Venice with Alfaparf Milano brands Dibi Milano and APG Tech. For its “Venice Learning Adventure”, Alfaparf flew out 40 of its key clinic partners from across the UK and Ireland to introduce them to the latest innovations from the brands. In addition to the conference on day one to highlight both the scientific and technical approach to the devices, guests had one-to-one sessions with the brand’s educators to experience the treatments. Other highlights included an evening walking tour of Venice, and excursions to islands Murano and Burano.

Dcypher concealer launch

Studio 180, London

AI-based make-up brand Dcypher held a series of press events to launch its concealer – the first new product since the company’s inception in 2021 (see page 69 for details). Guests, including Eve Oxberry and Lollie Hancock, met founders Adam and Claire Triantis and got to see the brand’s patent-pending AI machine in action. Following a digital skin imaging scan to determine the shade and undertones of each individual, the device creates completely personalised foundation and concealer products. Guests were given their own “skin in a bottle” foundation and concealer set, with professional make-up artists on hand to help them apply it.