Professional Beauty - December 2023

In this edition

EDITOR’S COMMENTDecember is traditionally a time to take stock
NEWSDopamine beauty and accessible diagnostics among top trends
Take shapeInnovations in body-sculpting technology have led beauty industry trends this year. Here’s what makes the Zionic different
Treating winter skinMegan Crowhurst @the.aestheticsnurse, co-founder of aesthetics support organisation The Nurses Network, explains how to combine LED, microneedling and radiofrequency to treat winter skin concerns
PROFESSIONALBEAUTY.CO.UK We take a look inside PB’s digital world
Insider BeautyOur exclusive monthly benchmarking stats for each sector of the market
Insider SpaOctober saw success in the spa industry
Insider NailsOur latest survey shows significant strides
On the sceneBehind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Customer service room 101As both providers and consumers of services, beauty professionals are experts in what makes a great customer journey, but there is always room for improvement. Hellen Ward shares her top tips
Ask the ExpertsOur beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… Ana Klein and Ellie WrightThe co-founders of make-up’s answer to Drybar tell Lollie Hancock about how they’re shaking up the make-up service industry, one client at a time
Master strokeSo, you want to be a brow pro? Kezia Parkins quizzes the experts about the most popular and profitable services to train in
Brow wowWe explore some of the top brow courses to help you become a true face-framing pro
Under the influenceInfluencer marketing is becoming an increasingly effective way for salons and spas to attract clients and boost business. Ellen Cummings explores the best practices for success
Dry or dehydrated?While dry and dehydrated skin have similarities, they need to be treated in different ways. Kezia Parkins gets the expert lowdown
Woodland wellnessThe latest Aqua Sana spa renovation at Elveden Forest is the brand’s biggest to date. Ellen Cummings gets the lowdown
In the kit with ... Helen WardProfessional Beauty’s Educator of the Year 2023 and owner of Sirens Hair & Beauty Salon and The Hair & Beauty Directory shares her five must-have products
Sculpt & smoothNew facials nourish and hydrate and we try out two very different body sculpting treatments
Hydration stationsThis month’s launches include everything from seasonal nail collections to multi-purpose balms and ocean-powered skincare
FLAIR FOR MASSAGEAnna Tsankova has had a year full of wins, including two medals for the UK at The World Massage Championships. She tells Kezia Parkins about how to stand out and how to deal with failure
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