Spa businesses continued to perform well as the summer months came to an end, with 56% reporting increased treatment business compared to the same period last year, and 44% reporting improved retail sales.
In terms of client attraction and retention, word-ofmouth referrals took the spotlight, recognised as the most effective method by 51% of Insider respondents. Online booking systems and social media also play a pivotal role in engaging clients, highlighting the importance of an omnichannel approach.
Wellness trends that have seen growth among respondents include holistic therapies, retreat packages, and mindfulness and meditation sessions. These findings demonstrate spa directors’ skills in crafting holistic wellness experiences and adapting to evolving client demands.
On the spot
Which channel is most effective for attracting and retaining clients?
1. Word-of-mouth referrals (51%)
2. Online booking and appointment systems (31%)
3. Social media platforms (12%)
4. Collaborations with local business/events (6%)
offer personalised consultations to understand clients’ specific needs and preferences
Which wellness trends have shown the biggest growth in demand among clients?
1. Holistic therapies such as acupuncture and reiki (56%)
2. Wellness retreats (44%)
3. Mindfulness and meditation (38%)
4. CBD-infused treatments (19%)
5. Ayurvedic treatments (13%)