August was a sunny month for salon owners, as they continued to excel in both treatment and retail. Treatment business had improved for an impressive 51% of Insider respondents compared to the previous year, while 31% reported growth in retail sales, demonstrating the value of a strong retail strategy.
The survey also revealed another winning strategy: 66% found word-of-mouth referrals to be the most effective method of attracting and retaining clients, while social media played a substantial role in reaching and engaging their audience for 26% of respondents.
A noteworthy finding was the unwavering commitment to client satisfaction and treatment outcomes, with 95% offering genuinely personalised consultations, rather than just a form. This dedication to understanding each client’s unique needs underscores your commitment to excellence.
On the spot
Which channel is most effective for attracting and retaining clients?
1. Word-of-mouth referrals (66%)
2. Social media platforms (26%)
3. Online booking and appointment systems (5%)
4. Email marketing campaigns (3%)
offer personalised consultations to understand clients’ specific needs and preferences