1 mins
Insider Nails
JOE BROWNS
Nail treatment business in August was up for an encouraging 57% of our survey respondents, compared to the same period last year, and retail business remained robust with 22% reporting improved sales.
What truly stands out from this month’s survey is nail techs’ dedication to overall client wellbeing. An impressive 78% offer specialised treatments for specific concerns, such as brittle nails and cuticle issues, demonstrating their commitment to client satisfaction and nail health.
Nail techs are also prioritising education, with 40% of you emphasising the importance of educating clients about nail health and maintenance. This comprehensive approach means that clients can maintain the health of their nails in between appointments – abonus for both clients and techs.
On the spot
Which A/W 2023 trends are your clients asking for?
1. Skinny French manicure (52%)
2. Ombre nails (22%)
3. Brown-toned nails (13%)
4. Chrome nails (9%)
5. Tortoiseshell nails (4%)
78% offer specialised treatments for clients with specific concerns, such as brittle nails
Which nail care aspect is most important in maintaining the health of clients’ nails?
1. Educating clients about nail health and maintenance (40%)
2. Using high-quality products (25%)
3. Regular moisturising and cuticle care (24%)
4. Offering nail strengthening and repair treatments (12%)