Behind the brush |

2 mins

Behind the brush

Maya Jama’s go-to MUA and artist to the stars, Letitia Sophia, tells Lollie Hancock how she perfects the Love Island looks and juggles motherhood with work

Where did your love of make-up come from?

“My mum is the type where it doesn’t matter if she’s going to Tesco, even to the gym or if she’s going out, she has to put a little bit of make-up on.

“That was my first introduction -Ijust would be constantly trying different things on my face, but it would all be my mum’s make-up.”

How did you start building a client base?

“At university, I worked part-time at Mac. Technically, when you’re a cashier at Mac, you’re not allowed to get involved with doing make-up, but I would have a lot of people come up to me at the tills and say, ‘I love your make-up. What have you used? Do you do it privately?’ I was on the tills and a lady asked if I’d done photoshoots before. I hadn’t, but I felt like I could do it…. so, I said ‘Yeah, I’ve done it before’, and that was it.”

How did you build brand and client relationships?

“At the beginning, I had no connections to any brands, and I just thought let’s go to Beauty Con.

“My friend pushed me to go up to the counters. I went up to Eylure and the woman there was so nice and took my details and put me on their PR list. Brands are really excited to speak to new talent and to include them. It’s a positive exchange for both parties.

“I saw that Maya [Jama, host of ITV2 show Love Island] was going somewhere and got her make-up done, and I just replied to her Snapchat story saying, ‘Hey, if you ever need your make-up done, I’m based in London. This is my Instagram; you can have a look.’ She followed me right away.

“People look at your work, that is what they are mostly interested in, and they want to see what you can do. I try to post as much of my work as possible and show different sides to what I can do – it just attracts other people to reach out to me.”

How did you prep for creating Maya Jama’s Love Island looks?

“I can’t decide on a make-up look without knowing what the outfit is. I spoke to Maya’s stylist [Rhea Francois] honestly every day. It’s all based on the outfit.

“It was sometimes last minute, but at the same time, I think what made it special is that because the outfits were so different, it gave me the opportunity to create such different looks.”

How do you balance travelling for work with being a mum?

“It’s a minefield. I feel like the main thing is the support around me. My mum and stepdad take full responsibility for my son when I travel for work and I trust them so much. When I’m away, I don’t feel stressed or upset, because I know he’s having the best time.

“My clients are honestly so understanding. Maya always wants me to bring him over – he’s so well behaved on set and he just loves it.”

This is an excerpt from an upcoming episode of our brand new podcast, The Pro Beauty Pod. Find us on all the usual podcast platforms or at

This article appears in July 2023

Go to Page View
This article appears in...
July 2023
Go to Page View
It’s been a busy month here at PB
Women moving back to professional salon treatments but favouring
Powered by peptides
Introducing Hydropeptide’s range of professional skincare products powered by peptides
We take a look inside PB’s digital world
Perfect blend
In celebration of Eve Taylor London’s 60th anniversary, the brand’s limited-edition Satin Smooth Body Oil ticks all the boxes
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
May 2023 was a strong month
Insider nails
May 2023 was a promising month for
Ready, set, summer
The experts at Fresha share five essential beauty salon business tactics you might be missing
On the scene
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
AI: threat or friend?
There’s no doubt that the rise of artificial intelligence will continue to impact the beauty industry but could it ever truly replace the services element?, asks Hellen Ward
The Pro Beauty Pod is here!
The Pro Beauty Pod will keep you up to date with all the latest beauty news and industry insights from and for beauty professionals
Ask the experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… Pandora Long
The London-based facialist speaks to Lollie Hancock about the importance of word of mouth, and why she left the corporate world for a career in skin
Wellness touches
Including thoughtful add-ons and interactions can transform a good spa treatment into an outstanding wellness experience. Ellen Cummings asks some of the country’s leading spa directors for their tips
Skin nirvana
Discover the latest spa skincare launches to add a sprinkle of zen to your clients’ treatments
Skinification of make-up
With the line blurring between skincare and cosmetics, Ellen Cummings explores the new skinification trend which helps you get more from your make-up
Supporting your skincare
Make-up products to protect skin, increase hydration and enhance beauty
Synergistic approach
Multi-stimulation treatment platforms can have numerous benefits for skin-rejuvenation, collagen production and more
Treating caesarean section scars
There are many ways to soften, heal and improve the appearance and adhesion of caesarean section scar tissue non-invasively in a beauty salon or aesthetic clinic setting. Kezia Parkins explores the options
The truth about nail cycling
Nail cycling, or gel cycling, is the latest social media trend that advocates taking breaks from regular nail enhancements. Kezia Parkins gets the expert lowdown
Do we need to be more body positive?
The body positivity movement is gaining traction but is the beauty services industry being left behind? Amy Bates shares how to make your beauty business more inclusive and diverse
Lift & shape
New treatments tackle skin and body concerns and we try bespoke Lava Shells massages and a new lash lift
Summer sizzlers
This month’s biggest beauty launches include everything from travel minis, to high-tech treatment beds and luxury linens
Behind the brush
Maya Jama’s go-to MUA and artist to the stars, Letitia Sophia, tells Lollie Hancock how she perfects the Love Island looks and juggles motherhood with work
Looking for back issues?
Browse the Archive >

Previous Article Next Article
July 2023
Page 98