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Insider spa

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May 2023 was a strong month for the spa sector, with growth in treatment business, which a huge 67% of you said had improved since last year. Retail business has also been flourishing, with a remarkable 72% of you reporting a year-on-year increase in sales.

Aromatherapy Awareness Week fell in the second week of June, so the practice was a popular topic among our readers – with demand for more aromatherapy-based education sessions at the PB shows showing up in survey responses.

Among aromatherapy scents, citrus oils emerged as the top choices, favoured by 43% of respondents’ spa guests. Lavender followed closely at 38%, known for its calming properties, while 19% preferred the energising scent of eucalyptus. Don’t miss our feature on how to add wellness touches to your treatments, on page 60.

On the spot

Which topics would you like to see on the education programme at the Professional Beauty shows?

-Diet and gut health

-Aromatherapy

-Mastering video for social media

-Menopause treatments

-Upselling techniques

-Marketing advice

-New wellness trends

17% have had clients come to them for help with the skin effects of topical steroid withdrawal (TSW)

Which aromatherapy scents are most popular with your clients?

1. Citrus (43%)

2. Lavender (38%)

3. Eucalyptus (19%)

Month in numbers

How did treatment business in May 2023 compare with May 2022?

How did retail business in May 2023 compare with May 2022?

69% average treatment room occupancy in May

This article appears in July 2023

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This article appears in...
July 2023
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