Insider nails | Pocketmags.com

COPIED
1 mins

Insider nails

PRETTYLITTLETHING

May 2023 was a promising month for nail business owners, with 34% of respondents experiencing improved retail sales, demonstrating the value of quality nail products to clients. Quality treatments and products are more important to clients than ever before, as they become more aware of and interested in ingredients and formulations in relation to nail health. One trend that has emerged among clients and consumer media regarding nail health is “nail cycling”, where the client takes breaks between enhancements – read more about it on page 80.

Pricing strategy is always a topic that’s up for debate, and opinions on how to set prices for nail art vary, with 47% of you including it in the treatment price, 33% basing it on design intricacy, and 20% charging per nail. Meanwhile, respondents’ clients seek nail services most commonly for weddings or celebrations (42%).

On the spots

How do you charge for nail art?

1. Included in the treatment price (47%)

2. Dependent on intricacy level of design (33%)

3. Per nail (20%)

38% employ techs trained in acrylic nails

What’s the most common reason clients come to get their nails done?

1. Wedding or other big celebration (42%)

2. Regular maintenance (34%)

3. Holiday (16%) 4. Birthday (8%)

Month in numbers

How did nail treatment business in May 2023 compare with May 2022?

How did nail retail business in May 2023 compare with May 2022?

23 nail treatments performed on average per week in May

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from June 1 to June 12, regarding business for the month to May 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

This article appears in July 2023

Go to Page View
This article appears in...
July 2023
Go to Page View
EDITOR’S COMMENT
It’s been a busy month here at PB
News
Women moving back to professional salon treatments but favouring
Powered by peptides
Introducing Hydropeptide’s range of professional skincare products powered by peptides
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
Perfect blend
In celebration of Eve Taylor London’s 60th anniversary, the brand’s limited-edition Satin Smooth Body Oil ticks all the boxes
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
May 2023 was a strong month
Insider nails
May 2023 was a promising month for
Ready, set, summer
The experts at Fresha share five essential beauty salon business tactics you might be missing
On the scene
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
AI: threat or friend?
There’s no doubt that the rise of artificial intelligence will continue to impact the beauty industry but could it ever truly replace the services element?, asks Hellen Ward
The Pro Beauty Pod is here!
The Pro Beauty Pod will keep you up to date with all the latest beauty news and industry insights from and for beauty professionals
Ask the experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… Pandora Long
The London-based facialist speaks to Lollie Hancock about the importance of word of mouth, and why she left the corporate world for a career in skin
Wellness touches
Including thoughtful add-ons and interactions can transform a good spa treatment into an outstanding wellness experience. Ellen Cummings asks some of the country’s leading spa directors for their tips
Skin nirvana
Discover the latest spa skincare launches to add a sprinkle of zen to your clients’ treatments
Skinification of make-up
With the line blurring between skincare and cosmetics, Ellen Cummings explores the new skinification trend which helps you get more from your make-up
Supporting your skincare
Make-up products to protect skin, increase hydration and enhance beauty
Synergistic approach
Multi-stimulation treatment platforms can have numerous benefits for skin-rejuvenation, collagen production and more
Treating caesarean section scars
There are many ways to soften, heal and improve the appearance and adhesion of caesarean section scar tissue non-invasively in a beauty salon or aesthetic clinic setting. Kezia Parkins explores the options
The truth about nail cycling
Nail cycling, or gel cycling, is the latest social media trend that advocates taking breaks from regular nail enhancements. Kezia Parkins gets the expert lowdown
Do we need to be more body positive?
The body positivity movement is gaining traction but is the beauty services industry being left behind? Amy Bates shares how to make your beauty business more inclusive and diverse
Lift & shape
New treatments tackle skin and body concerns and we try bespoke Lava Shells massages and a new lash lift
Summer sizzlers
This month’s biggest beauty launches include everything from travel minis, to high-tech treatment beds and luxury linens
Behind the brush
Maya Jama’s go-to MUA and artist to the stars, Letitia Sophia, tells Lollie Hancock how she perfects the Love Island looks and juggles motherhood with work
Looking for back issues?
Browse the Archive >

Previous Article Next Article
July 2023
CONTENTS
Page 35
PAGE VIEW