Ready, set, summer

The experts at Fresha share five essential beauty salon business tactics you might be missing

With the arrival of summer, the potential for your salon’s growth soars. People will be looking to get treatments they weren’t able to book during colder months, and be more likely to book at all hours. To leverage this, preparation is key. Explore Fresha’s five-step checklist to do to make summer a success.

1 Make sure clients can easily find you and book online, 24/7. Using a booking platform like Fresha lets clients self-book and manage their summer appointments online. The best thing of all? You can add a “book now” button to your social and website, linking straight to your online calendar.

2 Create irresistible summer packages, like a beach-ready bikini wax and hydrating facial combo, to attract clients. Then, capitalise on the high open rates of text messages to effectively promote these deals to your clients on the go.

3 From colourful nail art to summer-ready skin, the new season brings a new wave of beauty trends. Stay ahead of the curve by following leading online publications and top beauty influencers. Then, add the hottest summer trends to your service list; your clients will love booking the most sought-after looks.

4 Summer brings new clients, but also no-show risks. Mitigate this by taking deposits based on service value when clients book. Set up a cancellation policy and ensure it’s clearly communicated during booking, covering potential revenue loss and gaps in your schedule.

5 Empower your team to manage their time seamlessly with an online booking platform like Fresha.

Enable instant notifications to keep your team updated on appointment changes, and keep track of their performance with reporting tools so you can reward staff for their hard work.

Fresha: your secret weapon for winning this summer

Fresha gives you every tool you need to create impactful summer marketing campaigns, protect your business from no-shows, and manage your appointments and staff with ease throughout the summer rush – all from one subscription-free platform that’s built to help salons succeed.

Join the leading booking platform for salons now for free at fresha.com/for-business, and make summer 2023 a success.