Professional Beauty
Professional Beauty


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EDITOR’S COMMENT

With recruitment still a challenge and rising costs placing extra pressure on salon and spa owners, it’s never been more important to build and nurture a happy team. After all, therapists who feel supported at work will pass that positive energy on to their clients, meaning both are more likely to stay loyal.

One of the most successful routes to building a strong team seems to be recognising the individual strengths of each member and allowing them the freedom to develop these and use them to support one another.

As Hellen Ward explains in her column on page 30, “embracing what they are good at, honing it, developing it and then marketing it to its utmost potential is the key to ensuring people feel valued enough to stay”.

One business owner hitting the mark is Jolene Rees, whose team at Stockton salon Innovations won Spa/Salon Team of the Year at the Professional Beauty Awards in July.

Rees has a philosophy of really getting to know each team member during their induction period to find out where their passions lie and help them to develop in those areas with a “nurture rather than dictate” attitude. Read how she makes it work in our lead interview on page 39.

In fact, you can find out how all 14 winners made it to the top in our winner profiles. From the standout TikTok campaign that swung it for The Spa at Carden, winner of our new marketing award, to therapist winner Estefania Vallecillo Rios’s ability to connect with her clients and create bespoke treatment experiences, read all their stories from page 57.

Of course, it’s just as important to support clients as therapists and our hair removal feature looks at how you can make this important service accessible to trans clients, covering everything from the right laser wavelengths to the appropriate language to ensure they feel welcomed in your salon. Find out more on page 43.

Editor

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About

This article appears in the August 2022 Issue of Professional Beauty


More from this issue

Best in the BUSINESS
The Professional Beauty Awards 2022 crowned 14 worthy winners. Here’s what makes them so special
NEWS
59% of women over 40 prioritise looking healthy
Talking to… JOLENE REES
The owner of Innovations Advanced Skincare and Beauty, winner of the PB Award for Spa/Salon Team of Year, tells Lollie Hancock about creating a nurturing environment and how the key to a good team goes beyond the salon walls
Retaining TALENT
With a senior team that has stuck with the business, Hellen Ward shares her tips for recruiting, retaining and growing a salon team in a difficult climate
COOL & CALM
This month’s launches include skincare actives to soothe and protect, plus brow and lash care essentials
Creating safe spaces
Hair removal is one of the most important treatments for transgender clients. Ellen Cummings explores how salons can provide a supportive treatment experience

COPIED
This article appears in the August 2022 Issue of Professional Beauty