EDITOR’S COMMENT | Pocketmags.com

1 mins


With recruitment still a challenge and rising costs placing extra pressure on salon and spa owners, it’s never been more important to build and nurture a happy team. After all, therapists who feel supported at work will pass that positive energy on to their clients, meaning both are more likely to stay loyal.

One of the most successful routes to building a strong team seems to be recognising the individual strengths of each member and allowing them the freedom to develop these and use them to support one another.

As Hellen Ward explains in her column on page 30, “embracing what they are good at, honing it, developing it and then marketing it to its utmost potential is the key to ensuring people feel valued enough to stay”.

One business owner hitting the mark is Jolene Rees, whose team at Stockton salon Innovations won Spa/Salon Team of the Year at the Professional Beauty Awards in July.

Rees has a philosophy of really getting to know each team member during their induction period to find out where their passions lie and help them to develop in those areas with a “nurture rather than dictate” attitude. Read how she makes it work in our lead interview on page 39.

In fact, you can find out how all 14 winners made it to the top in our winner profiles. From the standout TikTok campaign that swung it for The Spa at Carden, winner of our new marketing award, to therapist winner Estefania Vallecillo Rios’s ability to connect with her clients and create bespoke treatment experiences, read all their stories from page 57.

Of course, it’s just as important to support clients as therapists and our hair removal feature looks at how you can make this important service accessible to trans clients, covering everything from the right laser wavelengths to the appropriate language to ensure they feel welcomed in your salon. Find out more on page 43.


Instagram: @Pro_Beauty01

Twitter: @Pro_Beauty

Facebook: /ProfessionalBeautyUK

YouTube: /1ProBeauty

This article appears in August 2022

Go to Page View
This article appears in...
August 2022
Go to Page View
With recruitment still a challenge and rising costs
59% of women over 40 prioritise looking healthy
Want to spend less time on admin and more time growing your revenue? Tamara Reid, head of partnerships at Timely Business Management Software, explains how automation can help you do just that
We take a look inside PB’s digital world
Our exclusive monthly benchmarking stats for each sector of the market
M&CO Mental health awareness continues to be an
CHI CHI LONDON The British summer is known for
Retaining TALENT
With a senior team that has stuck with the business, Hellen Ward shares her tips for recruiting, retaining and growing a salon team in a difficult climate
4 must-have APP FEATURES
Beu outlines the key features you need when choosing software to help streamline and grow your salon business
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
The Power of TOUCH
Discover how subscription-free Fresha supports specialist studio MASAJ to reduce the stress of city life
Talking to… JOLENE REES
The owner of Innovations Advanced Skincare and Beauty, winner of the PB Award for Spa/Salon Team of Year, tells Lollie Hancock about creating a nurturing environment and how the key to a good team goes beyond the salon walls
Creating safe spaces
Hair removal is one of the most important treatments for transgender clients. Ellen Cummings explores how salons can provide a supportive treatment experience
Six of the best laser and IPL devices to help you offer safe hair removal to every client
Colour PLAY
AW22 will bring a fun and fresh twist on the classic French tip and clients will play with textures as matte nails make their return. Lollie Hancock uncovers the trends
Jewels of the EARTH
Rich jewel-inspired shades and deep earth tones are taking over the pro brands’ AW22 collections
AW22 make-up TRENDS
From foiled lids to neutral tones, Lollie Hancock uncovers the make-up looks your clients will be asking for through autumn and winter
Best in the BUSINESS
The Professional Beauty Awards 2022 crowned 14 worthy winners. Here’s what makes them so special
Smooth the WAY
Ishga adapts treatments for allergy sufferers, and we try some mesotherapy-inspired body shaping
This month’s launches include skincare actives to soothe and protect, plus brow and lash care essentials
Yong-chin Breslin, winner of Glow Up: Britain’s Next Make-up Star series four tells Lollie Hancock how the show developed her skills and what’s next in her career
Looking for back issues?
Browse the Archive >

Next Article
August 2022
Page 6