Professional Beauty
Professional Beauty



Beauty business owners will be familiar with the advice, “work on your business, not just in it”, and while that’s all well and good, it’s easier said than done. If this push-pull sounds familiar, finding a happy medium could be easier than you think. The key? Automation.

By leaning on automation, you can create a business that serves you, your team and your clients. It’s a shift in practice that has everything to do with recognising that the purpose of your working life is not to serve your business, but to have your business serve you.

Here are four ways Timely’s automation features can help supercharge your business, so you can elevate your client experience, save hours on admin and spend more time growing your revenue.

1. Streamline your booking process

It’s important to fill your calendar, maximise your booked time and delight both your new and existing clients with a beautiful and intelligent booking solution. Businesses that use the online booking function with Timely and have enabled the “minimised gaps” feature are up to 48% busier with appointments than those that have not.

2. Elevate your client experience

An above-and-beyond client experience means happy clients and great word of mouth. That said, the client experience doesn’t start and finish in the treatment room. There are so many digital touchpoints that can improve your business including consultation forms, before-andafter photos, client history notes and purchased products.

Individually, they might seem small, but together, these things can take a treatment from “OK” to “oh, wow!”.

3. Build your brand using digital marketing

Build your brand, credibility and client loyalty with Timely’s powerful marketing tools. Set and forget SMS messages to remind your clients about their upcoming appointments, email them to promote a product launch and wish them a happy birthday with a personalised message. These digital marketing tactics will ensure your business is front of mind when your clients are planning their next glow up.

4. Make informed decisions using reports and analytics

For many beauty business owners, reporting isn’t their cup of tea – and that’s where Timely can help. With Timely’s easy-to-navigate dashboards and in-depth reports, you can understand insights that power your decision making, help motivate your team and keep you in control.

Discover all of the features that make Timely the world’s most loved business management software for your salon or spa and growth ambition at

For more on how Timely business management software can help your salon or spa, contact the team on 020 3808 0465 /


This article appears in the August 2022 Issue of Professional Beauty

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This article appears in the August 2022 Issue of Professional Beauty