Do you have a cancellation/no-show policy in place?
Jemma Evans, owner, Bella Grace Beauty, West Midlands:
“I haven’t had a cancellation policy previously and with Covid restrictions it made it quite difficult to enforce one. I am just returning to the salon following leave for maternity and it is absolutely something I intend to implement going forward as I need to ensure my earnings aren’t affected for the days I intend to work.”
Jolene Rees, owner, Innovations Advanced Skincare & Beauty, Stockton: “This is absolutely key to any salon business. All clients pay a 50% booking fee upfront and if they cancel late or don’t show at all they lose the 50%. Without policies, salons are not even going to cover staff wages for that time lost.”
Have you considered adding aesthetic treatments to your offering?
Clare Rogers, owner, The Treatment Rooms, Brighton:
“As a high street salon, we can’t afford not to. Rising overheads are constant. We’ve taken basic beauty off all of our senior therapists’ treatment lists. Clients also want to see results from their treatments.”
59% of women want to focus on looking healthy rather than young
Sarah Joanne Hardy-Kiernan, founder of Trulybu:
“It’s of utmost importance that we recognise healthy skin and not a picture with filtering or a celebrity who has had the opportunity to have expensive treatments. It’s time to love within and love our skin no matter our ages.”
Kerry Beavis, founder of The Abundant Therapist:
“Agree, although I still think I’m 20, until I catch myself in the mirror and I can’t lie...I do a little inward sigh! But ageing is a blessing .”
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The team @eveoxberry @ellen_cummings @lollie.hancock