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Professional Beauty


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Hot Topic

Do you have a cancellation/no-show policy in place?

Jemma Evans, owner, Bella Grace Beauty, West Midlands: “I haven’t had a cancellation policy previously and with Covid restrictions it made it quite difficult to enforce one. I am just returning to the salon following leave for maternity and it is absolutely something I intend to implement going forward as I need to ensure my earnings aren’t affected for the days I intend to work.”

Jolene Rees, owner, Innovations Advanced Skincare & Beauty, Stockton: “This is absolutely key to any salon business. All clients pay a 50% booking fee upfront and if they cancel late or don’t show at all they lose the 50%. Without policies, salons are not even going to cover staff wages for that time lost.”

Hot Topic

Have you considered adding aesthetic treatments to your offering?

Clare Rogers, owner, The Treatment Rooms, Brighton: “As a high street salon, we can’t afford not to. Rising overheads are constant. We’ve taken basic beauty off all of our senior therapists’ treatment lists. Clients also want to see results from their treatments.”

Hot Topic

59% of women want to focus on looking healthy rather than young

Sarah Joanne Hardy-Kiernan, founder of Trulybu: “It’s of utmost importance that we recognise healthy skin and not a picture with filtering or a celebrity who has had the opportunity to have expensive treatments. It’s time to love within and love our skin no matter our ages.”

Kerry Beavis, founder of The Abundant Therapist: “Agree, although I still think I’m 20, until I catch myself in the mirror and I can’t lie...I do a little inward sigh! But ageing is a blessing .”

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About

This article appears in the August 2022 Issue of Professional Beauty


More from this issue

Best in the BUSINESS
The Professional Beauty Awards 2022 crowned 14 worthy winners. Here’s what makes them so special
NEWS
59% of women over 40 prioritise looking healthy
Talking to… JOLENE REES
The owner of Innovations Advanced Skincare and Beauty, winner of the PB Award for Spa/Salon Team of Year, tells Lollie Hancock about creating a nurturing environment and how the key to a good team goes beyond the salon walls
Retaining TALENT
With a senior team that has stuck with the business, Hellen Ward shares her tips for recruiting, retaining and growing a salon team in a difficult climate
COOL & CALM
This month’s launches include skincare actives to soothe and protect, plus brow and lash care essentials
Creating safe spaces
Hair removal is one of the most important treatments for transgender clients. Ellen Cummings explores how salons can provide a supportive treatment experience

COPIED
This article appears in the August 2022 Issue of Professional Beauty