Professional Beauty
Professional Beauty


1 MIN READ TIME

INSIDER BEAUTY

PRIMARK

The issue of diversity and inclusion in the beauty industry has become even more prevalent recently, with members of varying demographics in the market saying that they still feel underrepresented.

One area where the problem of underrepresentation can be tackled is by brands marketing and advertising by using diverse models of all shapes, colours, ages, sizes and abilities.

While this is just one way in which businesses can affect change, the majority of you agree that suppliers should be taking some sort of action – with 68% of you saying they need to do more to promote body positivity.

Turn to page 43 to find out how you can do more to promote your services, particularly hair removal, to the trans community and make sure they feel welcome in your premises.

On the spot

How do you discourage late cancellations and missed appointments?

1. Send email or text reminders (77%)

2. Make clients aware of cancellation policies (59%)

3. Take deposits (50%)

4. Block repeat offenders from booking (45%)

5. Call to find out why they cancelled or didn’t attend (41%)

6. Only allow repeat offenders to book on the same day as their treatment (23%)

7. Call clients to remind them about appointments (9%) 14%

68% think brands need to do more to promote body positivity

Month in number

72% average treatment room occupancy in June

Take part in our Insider feature

Want to have your say on the beauty industry?

Take part in our Insider feature. Sign up at: professionalbeauty.co.uk/insider

About

This article appears in the August 2022 Issue of Professional Beauty


More from this issue

Best in the BUSINESS
The Professional Beauty Awards 2022 crowned 14 worthy winners. Here’s what makes them so special
NEWS
59% of women over 40 prioritise looking healthy
Talking to… JOLENE REES
The owner of Innovations Advanced Skincare and Beauty, winner of the PB Award for Spa/Salon Team of Year, tells Lollie Hancock about creating a nurturing environment and how the key to a good team goes beyond the salon walls
Retaining TALENT
With a senior team that has stuck with the business, Hellen Ward shares her tips for recruiting, retaining and growing a salon team in a difficult climate
COOL & CALM
This month’s launches include skincare actives to soothe and protect, plus brow and lash care essentials
Creating safe spaces
Hair removal is one of the most important treatments for transgender clients. Ellen Cummings explores how salons can provide a supportive treatment experience

COPIED
This article appears in the August 2022 Issue of Professional Beauty