1 mins



The British summer is known for its changeable weather and this year has been no different. It seems that your clients’ taste in summer nail shades is just as unpredictable, with no single shade reigning supreme. Top picks among your clients include reds and pinks (54%), neutrals and nudes (49%) and pretty pastels (43%).

Summer can actually affect how nails grow, with scientists suggesting that they grow faster in the warmer months than they do in winter. Cuticle care is a crucial aspect of growing healthy nails, and its importance is reflected by almost all of you reporting that you always tell your clients to use a cuticle oil or balm regularly.

With autumn fast approaching, don’t miss our AW22 nail trend report on page 50, where we reveal the nail designs, textures, shapes and products to keep your clients on trend to the end of the year.

On the spot

What nail shades are popular with your clients during the summer?

1. Reds and pinks (54%)

2. Neutrals and nudes (49%)

3. Pastels (43%)

4. Multicoloured (30%)

5. Yellows and oranges (28%)

6. White (23%)

98% Always tell clients to use a cuticle oil or balm regularly

88% charge per minute for nail art

Month in numbers

27% nail treatments performed on average per week in June

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from July 1 to July 11, regarding business for the month to June 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

This article appears in August 2022

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This article appears in...
August 2022
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