1 mins
PROFESSIONALBEAUTY.CO.UK
@cherryblossombeauty aesthetics: “The option for a silent appointment for those who suffer with social anxiety or generally don’t like coming to salons because they feel like they have to make small talk with someone they don’t know until they get to know you more.”
This month we asked you…
Do you have your own product brand for use in your salon/spa?
Yes | No
34% | 66%
Hot Topic
Hellen Ward on the new salon client
Hayley McPherson, owner of Hibrow Medispa in Tutbury, commented: “A great article by Hellen Ward in the February issue of the magazine Clients are shopping on the experience and service more than ever before. I think they’ve realised post-Covid-19 the value of service over saving.”
Lisa Willis, owner of Beauty Bar in Winslow, commented: “I disagree that clients go local on price not service. Most clients, wherever they live, will only travel a maximum of 20 minutes for beauty, hair or the gym. My service and price are aimed perfectly to my local clients – not everyone wants a spa and, being local, many of my customers working from home can pop in to see me whenever they can take a break.”
Hot Topic
Talking to aesthetician Dija Ayodele
Sarah Harris, beauty lecturer at Barking and Dagenham College, commented:
“I read the article in February’s Professional Beauty where you talked with Dija Ayodele on how the current beauty therapist needs to be better informed about black skin, and how the next generation should have this built into the criteria being delivered in training environments. I found it refreshing and inspiring, as I believe some knowledge requires updating to what employers and clients want.”
Brand strategy consultant Sarah Lambley: “I read the article ‘British Beauty Council and No7 launch skincare education for influencers’. It’s interesting to see a brand living a bigger purpose – will be curious to see the initiative’s impact.”
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The team
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