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PROFESSIONALBEAUTY.CO.UK

@cherryblossombeauty aesthetics: “The option for a silent appointment for those who suffer with social anxiety or generally don’t like coming to salons because they feel like they have to make small talk with someone they don’t know until they get to know you more.”

This month we asked you…

Do you have your own product brand for use in your salon/spa?

Yes | No

34% | 66%

Hot Topic

Hellen Ward on the new salon client

Hayley McPherson, owner of Hibrow Medispa in Tutbury, commented: “A great article by Hellen Ward in the February issue of the magazine Clients are shopping on the experience and service more than ever before. I think they’ve realised post-Covid-19 the value of service over saving.”

Lisa Willis, owner of Beauty Bar in Winslow, commented: “I disagree that clients go local on price not service. Most clients, wherever they live, will only travel a maximum of 20 minutes for beauty, hair or the gym. My service and price are aimed perfectly to my local clients – not everyone wants a spa and, being local, many of my customers working from home can pop in to see me whenever they can take a break.”

Hot Topic

Talking to aesthetician Dija Ayodele

Sarah Harris, beauty lecturer at Barking and Dagenham College, commented:

“I read the article in February’s Professional Beauty where you talked with Dija Ayodele on how the current beauty therapist needs to be better informed about black skin, and how the next generation should have this built into the criteria being delivered in training environments. I found it refreshing and inspiring, as I believe some knowledge requires updating to what employers and clients want.”

Brand strategy consultant Sarah Lambley: “I read the article ‘British Beauty Council and No7 launch skincare education for influencers’. It’s interesting to see a brand living a bigger purpose – will be curious to see the initiative’s impact.”

Follow Professional Beauty…

Instagram @pro_beauty01

The team
@eveoxberry
@mini_pauley
@lollie.hancock

Twitter @pro_beauty

Facebook /ProfessionalBeautyUK

YouTube 1ProBeauty

LinkedIn professionalbeauty

This article appears in April 2022

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This article appears in...
April 2022
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EDITOR’S COMMENT
The beauty industry has been through significant changes
NEWS
Government announces plans for mandatory Botox and filler
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
PRETTY LITTLE THING As the spa industry continues
INSIDER NAILS
KALEIDOCSOPE As spring/summer gets underway, there are some
Reduce NO-SHOWS
Protect client relationships and reduce no-shows by up to 60% by implementing deposits and cancellation fees through Fresha
STRONGER together
As the salon industry adjusts postpandemic, we face new financial challenges in the form of rising energy and NI costs. Hellen Ward explains how sharing opinion and data could lead to increased support
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
TIME TO shine
Meet the software built for beauty businesses at Professional Beauty London. Tamara Reid, head of brand, shares Timely Business Management Software’s plans
Sourcing new SKINCARE?
Meet Forlle’d: where patented high technology meets Japanese luxury skincare
Talking to…ABIGAIL JAMES
The facialist talks to Amanda Pauley about finding your USP in the top industry, charging what you’re worth, and why she’s sharing her facial massage secrets in a brand-new book
LIFT, FIRM, AND TIGHTEN the jawline
As we age, laxity around the lower face becomes a real issue. The team at Lynton outlines the technologies you need to help clients sculpt a defined jawline
THE BRIT list
Celebrating the best of homegrown beauty, discover some of the leading professional British brands in the beauty industry
THE CLINIC at Holland Park
Co-founders of Happy Place Julia Ryan and Madelyn Dransfield share the inspiration behind The Clinic at Holland Park and tell Lollie Hancock about the importance of a cohesive design throughout a beauty salon or clinic
NATIONAL MINIMUM & Living Wage increase
With both minimum wage rates and National Insurance contributions rising this month, the NHBF shares advice on how to manage the increases
Why I ♥ BEAUTY...
The beauty industry offers more than just treatments, with many therapists building strong relationships with customers. We asked you to share your most meaningful client moments – the ones that make you proud to be a beauty therapist
Keys to COMMUNICATION
With any treatment, it’s essential clients understand about any potential pain, downtime or complications. Tracey Dennison outlines her three pillars of communication for these issues to help salons avoid misunderstandings or complaints
NEW opportunities
There are many benefits to taking on a beauty apprentice, but you need to be up to date with the rules. The NHBF explains what’s new with apprenticeships, including Trailblazer standards, financial incentives and changing pay rates
Spotlight on... VITAMIN D
This fat-soluble vitamin is one of the most critical for biological function, helping boost bone, muscle and skin health. Amanda Pauley reveals how the “sun vitamin” works, what causes a deficiency, and how to use it both topically and orally
FAKE news
Counterfeit products present a huge challenge to the beauty industry. Melanie Macleod explains how to help clients spot a fake
Consultations & insurance
Recording the correct consultation notes for each procedure is vital – both for client safety and to guard against potential claims. Insurance specialist Rosie Barrington explains why
Spring BACK
Put the spring back into your clients’ skin with these advanced aesthetic devices offering the latest toning and acne-clearing treatment protocols
GENTLE ACTION
Soothing products for sensitised skins and lasers that treat all skin types safely top the launches list this month
BEAUTY FROM WITHIN
Nutrigenomicist and founder of Team Gene Skin Karen Harrison shares how looking at your clients’ genetics could reveal the answer to their skincare concerns
Looking for back issues?
Browse the Archive >

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April 2022
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