Insider beauty

As the last month of trading before salons in England, Wales and Northern Ireland went into their second coronavirus lockdown, October delivered mixed results for the beauty industry. Retail sales were significantly down on last year’s figures and, unsurprisngly, treatment appointments were too, resulting in an average room occupancy of 52%, showing that the pandemic was still impacting consumer behaviour.

Making sure you have a treatment menu that delivers what clients want is key, which is why many of you have recently expanded your exfoliating services. Microdermabrasion is clients’ favourite exfoliating treatment (42%), followed closely by chemical peels (31%). Many of you have seen consumer interest in dermaplaning soar (6%), so why not check out our guide on the exfoliating treatment, covering the skincare benefits, contraindications and best training courses, on page 61.

On the spot

What do you look for in an applicant when recruiting?

1. The right qualifications and experience (88%)

2. Good communication skills (79%)

3. A can-do attitude (78%)

4. Ability to work individually and as part of a team (75%)

19% have therapists trained in cancer touch therapy

Which exfoliating treatment is most popular with clients?

1. Microdermabrasion (42%)

2. Chemical peels (31%)

3. Dermaplaning (6%)

4. Microneedling (3%)

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October 2020 in numbers

HOW DID TREATMENT BUSINESS IN OCTOBER 2020 COMPARE WITH OCTOBER 2019?