Business Trends
Insider spa
Bon Prix
Just before lockdown 2.0, business was picking up in spas but at a lower rate than expected – with sales down quite significantly on the year before. Treatment revenue was lower than in October 2019 for 50% of you, while retail sales were even harder hit, with 70% of spas saying that they were down year-on-year. Your treatment room occupancy also came in at a lower than expected 46%.
However, despite the impact of Covid-19 on your business, many operators have forged forward with making improvements to their business. An incredible 80% know how to safely recycle their used personal protective equipment (PPE) and have been doing so to reduce the impact of single-use plastic on the environment, while a quarter have trained their therapists in cancer touch therapy.
Find out how to create spa packages that add value for the client without discounting your core services on page 74.
On the spot
What do you look for in an applicant when recruiting?
1. A can-do attitude (85%)
2. Qualifications and experience (75%)
3. Ability to work individually and as part of a team (70%)
4. Good communication and listening skills (65%)
5. Great sales record (35%)
80% know how to safely recycle their used PPE waste
25% have therapists trained in cancer touch therapy
October 2020 in numbers
HOW DID TREATMENT BUSINESS IN OCTOBER 2020 COMPARE WITH OCTOBER 2019?