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Shop local campaigns launch to support salons in run up to Christmas

After a challenging year of coronavirus lockdowns up and down the country, a series of shop local campaigns, led by leading industry figures, have launched to support beauty businesses during the traditionally profitable Christmas season.

After the success of the Beauty Backed initiative, skincare expert Caroline Hirons launched a new campaign, Back Beauty, to help the industry stay afloat during the second coronavirus lockdown and beyond. The initiative encourages the public to support their local salons, spas and mobile/homebased therapists by booking future appointments, purchasing gift vouchers for friends and family, and buying products online or via telephone sales.

The campaign chimes with the emerging trend of clients preferring to shop locally. According to data from Phorest Salon Software, 73.1% of consumers want to shop local this year in order to support small and medium-sized businesses.

Distributor Sweet Squared has also tapped into the trend with its Shop Local campaign, which offers free resources to beauty business owners to help them make an income from retail during these uncertain times.

Sweet Squared is also offering a drop ship service for its partners, allowing salons to order products for clients onlne, and have them delivered to their door.

The trend for shopping locally this year is more important than ever, as November and December are traditionally the busiest months for the beauty industry.

“We want the beauty industry to survive this second hit to their income,” said Hirons.

“They need our help to stay afloat while they once again cannot work. Let’s protect the beauty industry we all know and love. Let’s continue to back beauty,” she added.

98% of beauty salons have adopted new communication methods since Covid-19

Almost three quarters (74%) of beauty salons have found that instant messaging is key for business success post-Covid-19, while 98% have introduced new ways of communicating with their customers during lockdown.

Data from Yell Business has revealed how beauty salons’ communication with their clients has evolved since the coronavirus pandemic.

The survey of SMEs found the hair and beauty industry to be the most adaptable, with 100% of businesses surveyed introducing a new service during the pandemic. Of those new services, 41% started doing online video consultations, 37% have started taking online bookings and 36% have conducted online video tutorials. Additionally, more than a fifth (21%) introduced contactless payment systems and 18% started home deliveries/visits.

Furthermore, more than a quarter (28%) have started using WhatsApp to communicate with customers and 23% have started texting, while 18% have started using Facebook for the first time, followed by Instagram at 17%.

While a phone call is still the most popular communication method, the most effective marketing communication tool used during the pandemic was found to be Facebook Messenger.

67% stated that the tool had been effective since March’s national lockdown. Direct mail (66%), a Facebook page (64%), SMS (64%), WhatsApp (63%) and Instagram direct messaging (58%) followed.

#MakeBeautySafe campaign to push for industry regulation

The British Association of Beauty Therapy & Cosmetology (Babtac) is pushing for regulation to make the industry safer for the general public with its #MakeBeautySafe campaign.

The UK beauty industry is currently unregulated, which means there is nothing to stop someone with little or no training from establishing themselves as a therapist, which is why Babtac is campaigning for change in legislation.

The membership organisation wants a minimum of a mandatory register that can verify all therapists have a fit-forpurpose qualification and adequate insurance, to ensure client and therapist safety. The campaign is backed by the British Beauty Council, JCCP, UK Spa Association and the All Party Parliamentary Group for Beauty, Aesthetics and Wellbeing.

“There are so many issues to contend with. From two-day courses selling themselves as reputable qualifications to unqualified practitioners administering injectables, without the means to deal with any complications should they arise. We need a Government-regulated standard across all areas of beauty,” said Babtac chair Lesley Blair.

Babtac is asking reputable beauty professionals to sign its petition for change as well as share the #MakeBeautySafe post on social media. The body is also sending a letter to Government urging them to make to change the legislation. You can sign the petition here.

Salon created “safe space” for emotional refuge during Covid-19

Derby-based Lunula Nails & Beauty converted its salon into a temporary “safe space” for people needing emotional refuge during the second coronavirus lockdown.

The salon offered 30-minute Escape Sessions to those who needed to emotionally and mentally recharge, with locals able to sit on sanitised and socially distanced heated couches, with low lighting, relaxing music and essential oils burning. Someone was also present on-site to be a non-judgemental, confidential ear, with services available four days per week.

“If we learned anything from the previous lockdown, it is the need to provide a community of sorts to support each other during this time,” said owner Alicia Clough. The initiative won the support of local MP Amanda Solloway, as well as other business owners.

in brief

// Dermalogica has launched a standalone store in Bluewater Shopping Centre, Kent. Customers can get expert advice from therapists, purchase products from the skincare range or have treatments including FaceMapping Skin analysis, SkinSolver treatments and ProSkin peels.

// In the uncertainty surrounding Covid-19, The Hair & Beauty Charity is continuing its efforts to raise funds for the hair and beauty industry, with initiatives including a raffle, Christmas cards and a Give-A-Gift campaign, to ensure there are funds available for hair and beauty professionals who need help.

// Skin expert Teresa Tarmey and nutritionist Rosemary Ferguson have collaborated to create Skin Bar, London, offering a two-pronged approach. Tarmey treats skin concerns via a combination of rejuvenating products, and Ferguson devises a skinspecific menu to improve clients’ body and skin health.

// Promoting vitality, serenity, immunity and solidarity through social wellness, the date of the fifth World Wellness Weekend has been announced. The event will take place on September 18–19, 2021, and will see venues across the world offer free wellness activities.

// CACI has invested in equipment to offer video training, including a pan tilt zoom camera, remote control function, and widescreen high definition video calling and recording. A voicetracking function means that when a trainer is talking, the camera will automatically focus on them.

in brief

// Michael Halpern celebrated heroines of the frontline with his SS21 collection featuring eight women from across the public sectors. He created two looks for each, with nail designs curated by Marian Newman using CND. Nail looks were bold and vivacious, featuring polka dots and texture.

// Liverpool beauty booking company PamperBook has launched the Pamper Our Community campaign to support local salons and freelancers facing closure during the Covid-19 pandemic. Founder Jody Riley said: “It’s our way of giving back to the sector and, with help, we can ensure our beauty industry survives these uncertain times.”

// Elemis took home five prizes at this year’s CEW Beauty Awards including best beauty icon for its Pro Collagen Marine Cream. Rose Facial Oil won best new targeted skincare and Pro-Collagen Insta-Smooth Primer won best new skin prep. Elemis also won awards for the best new mask and best new vegan product.

// Psychologists at Birmingham City University are researching how mindfulness interventions can contribute to a healthy eating regime. They have created new tools to facilitate healthier eating including the Mindful Construal Diary and the Mindful Chocolate Practice.

// Crystal Clear celebrity ambassador Jess Wright shared her glowing results after being treated to a microdermabrasion and COMCIT facial at the brand’s London training centre. She said, “It’s so relaxing and has left my skin feeling hydrated, firmer and contoured.”

Salons and spas in England can reopen in all three tiers from Dec 2

Prime Minister Boris Johnson has confirmed that beauty salons, spas and mobile/home-based therapists in England will be able to operate their businesses once again in all three regional tiers from December 2.

Post-lockdown, the country will go into the Government’s Covid-19 Winter Plan, which involves a stricter version of the three-tier coronavirus system of rules that operated in England before the second national lockdown began.

To prevent “the virus escalating”, the Government is going back to a regional tiered approach but with tighter restrictions, “applying the toughest measures where Covid-19 is most prevalent,” said Johnson.

Johnson added: "By using tougher measures and rapid turnaround tests, it should be possible for areas to move down the tiering scale to lower levels of restrictions."

The Prime Minister said he is "very sorry" for the "hardship" caused to business owners.

It was confirmed that beauty salons, spas, hairdressers, barbers and gyms can remain open. However, saunas and steam rooms must close in the "very high alert" tier three.

Richard Lambert, chief executive of NHBF, welcomed the announcement but added, “Our industry has been hit hard by the previous lockdowns and restrictions and so we are still pushing the Government to make funds available to help salons fully recover – like those given to the hospitality and leisure sector.”

Beauty industry pays tribute to Habia’s Alan Goldsbro

Leading figures in the beauty industry have paid their respects to Habia’s former chief executive Alan Goldsbro, who passed away in November following a battle with Hodgkin’s lymphoma.

Goldsbro was appointed as training and development director to the then Hairdressing Training Board in 1989, before becoming chief executive in 1991 and leading the company through various transitions, culminating in the formation of Habia in 1998.

Under Goldsbro’s guidance, the organisation achieved significant milestones, including the first National Occupational Standards for hair, beauty, nails and spas, the launch of NVQs and SVQs for the sector, and the development of frameworks for apprenticeships. He retired from the role in 2012.

Many have shared tributes. Jackie Holian, former business development director at Habia, said, “It’s impossible to overstate Alan’s legacy on the hair and beauty industry, particularly when it comes to its reputation for training and world-class standards.”

Nail pro Marian Newman, who worked closely with Goldsbro, remembered him as “the architect of the modern nail industry”. Read her full tribute here.

World Spa & Wellness Awards 2020 winners announced in global virtual event

15 spa operators were crowned winners of the World Spa & Wellness Awards 2020 during a live-streamed virtual event on November 16.

The prestigious awards ceremony, which for the first time was held virtually due to the ongoing coronavirus pandemic, saw spa professionals from across the world tune in live to network in the live video chat rooms and to celebrate excellence within the industry.

“There’s no denying it’s been a tough year for many of us, and it’s my absolute pleasure to celebrate the achievements, the passion and the human spirit of all the people working in the spa and wellness business around the world,” said Mark Moloney, managing director of Professional Beauty Group.

The World Spa & Wellness Awards 2020 winners are:

Hotel Spa of the Year: North & South America

Winner: The Spa at Mardarin Oriental Boston

Sponsored by: Wellness Tourism Association

Resort Spa of the Year: North & South America

Winner: Canyon Ranch Tucson

Sponsored by: Elemis

Resort Spa of the Year: Middle East & Africa

Winner: The Pearl Spa, Four Seasons Resort at Jumeriah Beach

Sponsored by: Elemis

Hotel Spa of the Year: Middle East & Africa

Winner: ESPA, Mondrian Doha

Sponsored by: Elemis

Day Spa of the Year: Europe

Winner: Kypwell Wellness & Spa Club

Sponsored by: Elemis

Spa Leader of the Year

Winner: Emilie Chanon, Maia Spa Danang City

Sponsored by: Lemi

We look forward to 2021, where the World Spa & Wellness Awards will once again be a glamourous evening event held in London.

Elemis promotes Noella Gabriel and Oriele Frank as part of the company’s growth plans

British skincare brand Elemis has promoted Noella Gabriel to global president and Oriele Frank to chief product and sustainability officer as part of the brand’s plans to strengthen and grow its position in the beauty and spa industry.

Over the past 18 months, Gabriel worked as president of Elemis USA, accelerating a digital-first strategy across the states through the transition in ownership and subsequent record period of growth.

In Gabriel’s new role as global president, she will oversee the brand’s growth in the USA, UK, Europe, Middle East and Africa. She will also be contributing strategically to the business performance across Asia-Pacific.

“It has been a privilege to steer and navigate through these unchartered territories,” said Gabriel. “Our promise is that we will excel to support Elemis’s continued success post-Covid-19.”

As chief product and sustainability officer, Frank will be focusing on key areas for the brand, including global product development, sustainable packaging innovation and reducing carbon emissions across the whole company.

Frank was previously Elemis’s UK managing director and steered the business through the transition from L Catterton, private equity owner, to L’Occitane, playing an instrumental part in futureproofing the business through the Covid-19 pandemic and beyond.

Lynton receives Investors in People accreditation and launches Motus AY handpiece

Aesthetic device manufacturer Lynton has passed the Investors in People audit – a worldwide accreditation which recognises companies that prioritise their workforces.

“We’ve always believed in the development and training for our team. However, with the effects of coronavirus, now more than ever we are investing in our workforce, helping them gain new skills that are relevant for the changed world,” said Jon Exley, Lynton’s managing director.

Meanwhile, in partnership with Deka, the brand has also introduced the Moveo PL handpiece Motus AY. The 7mm handpiece extends the advantages of Moveo technology to the treatment of benign pigmented lesions, with no risk of discolouration or hyperpigmentation.

Paolo Salvadeo, engineer and chief executive of Deka, was recently named one of Forbes Top 100 Italian Managers of 2020.

Lynton has also been involved in a new study to evaluate the safety and efficacy of combining microwaves and fractional micro-ablative CO2 laser for the treatment of abdomen laxity in post-partum women.

Results confirmed that the Deka SmartXide was effective and is a promising alternative for reshaping and improving the areas in those who refuse surgical procedures.

Crystal Clear develops Skin Analysis Programme to support therapists

Skincare and machines brand Crystal Clear has created a training and support programme to help therapists deliver informed skin consultations, either in person or digitally.

The programme was developed in response to research among Crystal Clear’s professional accounts, which showed analysing skin to create bespoke treatment and retail plans was an area in which many beauty therapists wanted more support to feel confident.

Therapists are provided with branded consultation pads and prescription cards and trained to determine the client’s Fitzpatrick skin type and to uncover areas of concern.

The programme launched in October and has already trained therapists from more than 350 clinics and salons.

As the second England lockdown began, therapists were able to use the training to deliver remote skin consultations and earn revenue via Crystal Clear’s Virtual Stockist programme, whereby the brand ships retail products direct to clients on behalf of the salon or therapist.

National Spa Week delivered key Covid-19 business advice for spas

With a focus on helping professionals in the spa industry run their businesses successfully during coronavirus, National Spa Week 2020 provided a wealth of advice and ideas for operators trying to navigate the pandemic.

The week-long event, run by the UK Spa Association (UKSA), took place on November 9–15 and aimed to empower spa professionals by “offering practical and implementable advice while the world continues to live with Covid-19”.

Industry experts delivered daily podcasts offering advice on how to run a spa during the Covid-19 age, with Hamish Ferguson, Carden Park Resort general manager, covering finance; Anna Ramsay, wellness, sales and marketing manager at Six Senses Hotels, explaining the importance of direct marketing; and Gareth Jones, founder of Clifton Environmental Services, delivering a health and safety session, which explains the updates spas need to make to their procedures.

Experts also discussed recruitment, the importance of meditation and the rise of “touchless treatments” in the Covid-19 world.

Now in its 15th year, National Spa Week continues to encourage businesses to take part as a way of raising awareness of the valuable contribution the spa market makes to the wider economy and to people’s general wellbeing.

diary dates

// December 8 Professional Beauty Awards 2020 Virtual event

The most prestigious awards for the beauty, spa, nails and aesthetic markets is taking place virtually this year, recognising businesses that make a difference. 020 7351 0536 professionalbeauty.co.uk/pbawards

// February 28–March 2, 2021 Professional Beauty World Online

The online event returns with conferences spanning beauty, hair, spa and aesthetics plus a host of demos and special offers. 020 7351 0536 professionalbeauty.world

// May 16–17, 2021 Professional Beauty London ExCeL London

The flagship show from the PB Group will return bigger and better than ever, with conferences for beauty, spa, manufacturing and more. 020 7351 0536 professionalbeauty.co.uk/london

// September 26–27, 2021 Professional Beauty North Manchester Central

The largest beauty exhibition in the North is back. 020 7351 0536 professionalbeauty.co.uk/north

// November 7–8, 2021 Professional Beauty & HJ Live Ireland CityWest Dublin

Join Ireland’s biggest beauty, hair and spa trade show. 020 7351 0536 professionalbeauty.ie