Professional Beauty
Professional Beauty


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Insider spa

Bon Prix

Just before lockdown 2.0, business was picking up in spas but at a lower rate than expected – with sales down quite significantly on the year before. Treatment revenue was lower than in October 2019 for 50% of you, while retail sales were even harder hit, with 70% of spas saying that they were down year-on-year. Your treatment room occupancy also came in at a lower than expected 46%.

However, despite the impact of Covid-19 on your business, many operators have forged forward with making improvements to their business. An incredible 80% know how to safely recycle their used personal protective equipment (PPE) and have been doing so to reduce the impact of single-use plastic on the environment, while a quarter have trained their therapists in cancer touch therapy.

Find out how to create spa packages that add value for the client without discounting your core services on page 74.

On the spot

What do you look for in an applicant when recruiting?

1. A can-do attitude (85%)

2. Qualifications and experience (75%)

3. Ability to work individually and as part of a team (70%)

4. Good communication and listening skills (65%)

5. Great sales record (35%)

80% know how to safely recycle their used PPE waste

25% have therapists trained in cancer touch therapy

October 2020 in numbers

HOW DID TREATMENT BUSINESS IN OCTOBER 2020 COMPARE WITH OCTOBER 2019?

This article appears in the December 2020 Issue of Professional Beauty

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This article appears in the December 2020 Issue of Professional Beauty