Digital
professionalbeauty.co.uk
We take a look inside PB’s digital world
@nailsbymets: “I think we all know which awful advert this is in response to. At a time when many in creative industries are struggling, it wasn’t *really* the message people wanted to see or hear!”
THIS MONTH WE ASKED YOU…
Were client no-shows more of a problem in early autumn than pre-Covid-19?
65% YES
35% NO
@clmobilebeauty: “A lovely piece from @pro_beauty about looking after our mental health in the beauty industry [during coronavirus]. It’s so important to take each day as it comes and not be bogged down with lots of worrisome news articles.”
Hot topic
New BBC research shows positive effect of touch therapies
Sharon Hart, beauty therapist at Spa Bottom Treatment Rooms, Harrogate, commented: “Interesting research. I was so busy with massage treatments (before the second Covid-19 lockdown). Lots of stressed shoulders out there. The effect of touch can have such a positive impact on how we feel.”♥
Sarah Walsh, owner of Beautopia Beauty & Holistic Therapies, commented: “A very interesting study on the power of touch and in our current climate this is an even more poignant subject. Never underestimate the power of what hands-on therapies such as reflexology, facials and massage can offer.”
Hot topic
Babtac calls for regulation of the beauty industry with #MakeBeautySafe campaign
Kerry Beavis, founder of The Affluent Solo Therapist membership club, commented: “Yes, yes and more yeses! Too many cowboys out there for my liking who think they can just do our job without proper training.”
Jane Astbury, owner of Just Beauty Stroud, commented: “Well, if after my 30-plus years in the industry you can get this moving I will be amazed. It has always been needed but never taken seriously, along with the aesthetics practices which aren’t strict enough, sadly.”
Emma Catchpole, beauty therapist and trainer, commented: “Fully support It’s worrying how many people out there don’t have these things. I even have insurance when I’m not trading just in case I want to practise a look or something. You can never be too careful.”
Follow Professional Beauty…
@pro_beauty01 and the team: @eveoxberry, @mini_pauley and @eleanorvousden
@pro_beauty
facebook.com/ProfessionalBeautyUK
uk.linkedin.com/in/professionalbeauty
youtube.com/user/1ProBeauty