Business Trends
Insider nails
Despite gel-polish manicures having been around for some time, the technique can still present some troubleshooting issues for techs in salon. Creating intricate gel-polish nail art freehand (31%) is the number-one issue your techs struggle with, while more than a quarter (27%) need guidance on all the ways to prevent the fi nal look from chipping or peeling, and 15% need help on getting the gel right up close to the cuticle.
When it comes to managing client no-shows, you use a variety of methods to make sure customers turn up for their booked appointments. The most effective are automated reminders (49%) via SMS and email, a fee for last-minute cancellations (21%), and having a clear and concise no-show and cancellation booking policy (20%).
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Primark
On the spot
Which gel-polish troubleshooting issue do your techs struggle with?
1. Creating freehand nail art (31%)
2. Preventing it from chipping or peeling (27%)
3. Applying it close to the cuticle (15%)
4. Speeding up their application technique (12%)
47% your nail techs know how to recycle empty nail polish bottles
How do you manage client no-shows?
1. Using multiple automated reminder methods (49%)
2. Fee for late cancellations within 24 hours (21%)
3. No-show and cancellation policy (20%)
4. Taking a deposit in advance (17%)
September 2020 in numbers
HOW DID NAILS TREATMENT BUSINESS IN SEPTEMBER 2020 COMPARE WITH SEPTEMBER 2019?
4% BETTER
17 % SAME
79 % WORSE
NAIL TREATMENTS PERFORMED ON AVERAGE PER WEEK
17
HOW DID NAILS RETAIL BUSINESS IN SEPTEMBER 2020 COMPARE WITH SEPTEMBER 2019?
3% BETTER
25% SAME
72% WORSE
METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from September 30–October 7, regarding business for the month to September 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.