Professional Beauty - November 2020

In this edition


Editor’s CommentWith constant curveballs being thrown our way during
NewsNew financial support available to salons and spas as
Lockdown LOVEAlex Smith, owner of The Treatment Rooms in
professional beauty.co.ukWe take a look inside PB’s digital world
Insider beautyOur exclusive monthly benchmarking stats for each sector of the market
Insider spaAs UK spa operators work hard to bounce
Insider nailsBusiness Trends
Natural CHOICEPromotional Feature
OPEN forumWith the world changing so fast now, willingness to openly share advice and challenges within the beauty industry has never been more important, writes Hellen Ward
ask the EXPERTSOur beauty experts answer an array of questions about every aspect of running a successful salon or spa business
NEW YEAR, new softwareWith the new year around the corner, it’s time to think about your business resolutions. Find out how switching to Beu software could boost your profits
NICHOLA JOSSThe celebrity facialist talks to Amanda Pauley about overcoming Covid-19’s impact on business, her plans to launch a training school and why changes need to be made to the beauty curriculum
MONEY mattersNHBF’s Tina Beaumont-Goddard explains the rules around the Government’s new financial support measures for salons and self-employed therapists
Eye openingFrom how to get the most from your glue, to correct cleansing and drying, lash expert Rebecca Hood shares her extension troubleshooting tips with Eleanor Vousden
GET stuck inPerfect your application with these innovative eyelash extension adhesives
GO teamAs beauty therapists adjust to the new normal, Eleanor Vousden explores how you can motivate staff and get the best out of your team members
What are your therapists’ communication types?“Within the hair and beauty industry, you will mostly have open socialisers, reserved relators or direct directors as communication types,” says Etheridge. “We don’t get born as a reserved or indirect communicator; however, we can move around these circles with age and life experience,” she says. Here is her guide for recognising the different personality types in your team and how to get the best out of them in the salon
Better businessDuring these unprecedented times, it’s vital that you get the most out of supplier relationships to help your business stay afloat. Salon coach Phil Jackson reveals five ways to improve your product partnerships
Revive and RENEWHelp clients put their best foot forward – with a peeling pedi and new CBD face treatment
Start afreshLong-lasting polishes and new make-up formulations take centre stage, while skincare gets a technology boost
Waxing HYGIENEAustralian Bodycare UK’s head of education Jess Kilby reveals her tips for delivering safe wax treatments during the Covid-19 pandemic
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