New year, new software

Don’t worry about double checking your calendar, i t’s not New Year’s Eve just yet. However, there’s n othing wrong with planning your business r esolutions early to make sure 2021 is a bumper y ear for your salon or spa. With that in mind, here’s a rundown of some of the industry’s upcoming challenges that you can tap into before the bell rings to welcome in 2021.

If this year has taught us anything, it’s that we should take nothing for granted, especially the environment. Beauty can be as clean and green as any other industry and one way of making your salon’s footprint smaller is to ditch paper appointment cards and diaries. Not only are they easily lost but paper production is a large contributing factor to deforestation.

But going paperless means relying on an online booking system that not only works for you, but also for your clients and therapy team. That’s where Beu comes in – no paper required, no extra devices needed and definitely nothing but cutting-edge technology for your salon to run your services smoothly. Beu is free and runs on any internet-connected device.

Be in full control of your day

Now that we’re on the subject, if we’re going to take care of the environment then we also need to take care of ourselves. You can’t be superheroes fighting against all the wrongs in the world without taking a bit of time out for yourself. While it’s tempting to be a “yes” woman, filling every hour of the day with client appointments, it’s not sustainable in the long term if you want to maintain a good sense of wellbeing.

With Beu, you can block out sections of the day so that no one can book into your downtime, no matter how urgently they need a nail repaired or an eyebrow waxed. This is so important because even 30 minutes a day to focus on you can help keep stress at bay.

Meanwhile, Covid-19 social distancing has banished many of the tools previously relied upon to make clients feel at home and relaxed in your salon. With no reading material to hand, why not get them browsing through your Beu portfolio on a smartphone instead?

Not only will they get to see all of your amazing work first-hand, but you’ll be signing them up for a whole list of other treatments before the hour is up. Why not suggest an Insta follow while they browse too? Cashing in on likes is the best way forward for any beauty business.

Make it easy for clients to find you

Don’t forget, there’s a whole world of new clients out there waiting to be tapped into, which is why the phrase “location, location, location” doesn’t mean the same as it used to before the internet.

For example, your salon or spa may be tucked away behind a high street, or operating from a beautiful but sleepy village in the countryside, but by signing up to Beu, clients can easily find you online using our search filters. Wherever you’re based, clients can find everything they need to know about your business and then book a treatment and pay for it, all from the palm of their hand. Using our software, you really can just sit back and wait to be discovered.

Visit beuapp.com to get Beu for free now.

This article appears in the November 2020 Issue of Professional Beauty

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