With constant curveballs being thrown our way during the ongoing coronavirus pandemic, it’s been difficult for salon and spa owners to make a clear plan for the future. The ability to embrace change and adapt quickly to new ways of working has never been more important, and neither have the industry relationships we depend on to do so.
From supporting salon teams so they can confi dently deliver safe treatments, to working with suppliers in developing new revenue streams, collaboration is proving vital in the fi ght for success as we all adapt, then adapt again, to the shifting goalposts of the new normal.
With furlough coming to an end, salon and spa owners have been faced with tough decisions. While many are making use of the new Job Support Scheme (see page 11 for more details) most have still been forced to make changes to staff hours or downsize their teams.
Keeping staff motivated during such a changeable period can be a challenge, but it’s one that’s important to think about now, in order to retain those all-too scarce experienced therapists after business, and the job market, pick up. On page 62, we look at the changing ways you can motivate and reward your team during this time, exploring different personality types and the communication styles that work with each.
Being able to call on suppliers for support has also become increasingly important, and our operational advice piece on page 68 looks at fi ve ways to do that, which we hope will go some way towards helping us all come out from this stronger and more connected.