Professional Beauty
Professional Beauty


4 MIN READ TIME

Natural choice

At Eve Taylor London, the difference is in the detail. Founded by Eve Taylor, OBE – the pioneer of modern aromatherapy t hanks to her five decades of experience – the brand prides itself on supporting beauty therapists by using sustainable, good-for-the-skin ingredients in each of its easy-to-use products, helping to make clients’ skin glow.

All Eve Taylor London’s products are proudly British-made onsite, with a commitment to affordability, environmental responsibility, zero animal testing and keeping the products in the hands of the professional.

Borne of a belief that everyone should have naturally beautiful skin, the Eve Taylor London range is aromatherapy-based, using pure natural essential oils across its formulations. Complementing these aromatic plant-based essences are a wide range of skin-supporting botanicals, which collectively improve the complexion for impressive results, all the while promoting a sense of wellbeing.

The product range is extensive and can be incorporated into any beauty business – from a small set of essential products, through to a premium range of full pro and retail inventory.

Eve Taylor London has accessible start-up packages offered to all, regardless of business size; mobile and home-based therapists as well as those with bricks-andmortar salons and spas can benefi t from the fl exibility of the brand, with no ongoing pressure for sales quotas or monthly targets.

Catering to all

Eve Taylor London’s skincare range is segmented into colour-coded core categories for different skin types, which creates ease of use for both the therapist and the client, removing any ambiguity and maintaining a clear and concise message for product use.

An extensive selection of targeted therapist-only and retail products to treat specifi c skin concerns and conditions complements the core choices and further builds upon what can be offered in treatments and homecare regimes.

With the anti-ageing market being the strongest area of growth in the skincare industry, Eve Taylor London has its relaunched Age Resist range, which boasts a selection of age-defying formulations, blended with nature and science to achieve timeless results; and can be used as a standalone sub range or incorporated into prescriptive treatments to target skin concerns.

The product range can be used manually and holistically, with therapist touch taking centre stage for tactile, sensorial and aromatic treatments as well as incorporated with most main electrotherapy modalities, including the Eve Taylor London Ultrasonic Micro-Therapy Device – a handheld device made for account holders to supercharge professional facials and increase results.

The flexibility and versatility of the range can be used in facial skincare and body treatments, while also being extended into the hands, feet and even for the emotions, with an extensive choice of standalone aromatherapy blends making part of the overall range for all-round wellbeing.

Using the best ingredients

Eve Taylor London only uses the best ingredients in its formulations to ensure the top most quality for its therapists and clients. To ensure trust, a director of the brand is on the board of the aromatherapy trades council, which ensures and maintains high standards of essential oils and promotes sustainability of sourcing essential oils to protect them for future generations to enjoy.

All the brand’s aromatherapy-based products are expertly formulated for their functionality rather than to give a pretty smell for product choice based on aroma.

More than 50% of the overall range is hand blended without any machinery or automation, retaining the holistic approach to product making – an element that is rarely seen in today’s fast-paced industry.

Buying British benefi ts Eve Taylor London’s many therapist customers by creating certainty of supply and parity of prices without the worry of import tariffs or currency fl uctuations, which can create sharp price increases at short notice. Keeping prices consistently low while maintaining highquality products is one of the reasons why an increasing number of beauty therapists are choosing to embrace Eve Taylor London in their business.

Helping the planet

The range has been cruelty-free since its inception and is also 95% vegan-friendly, with just a handful of its formulations containing honey or beeswax, which can be easily omitted in place of an alternative option. The company is also environmentally responsible, using recyclable packaging, natural corn chips in parcels and increasing its use of FSC paper for printing.

The brand has also recently joined forces with Trees for the Future, launching its Give Back to Nature Campaign – where the company commissions one tree to be planted for every retail product sold, with the commitment to planting at least 100,000 trees per year. Each tree planted offsets carbon emissions to the equivalent to 26,000 miles of car driving.

Eve Taylor London proudly stands by the original values set out by founder Eve Taylor back in the 1960s, when she pledged to keep the products in the hands of the professional therapist. The team has never deviated from that commitment by selling to high-street shops or TV shopping channels. While the business is rapidly growing its awareness in the professional and consumer markets, it does so authentically and without over saturation.

To learn more about becoming part of the Eve Taylor London success story, visit eve-taylor.com or call 01733 260161

This article appears in the November 2020 Issue of Professional Beauty

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This article appears in the November 2020 Issue of Professional Beauty