Business Trends
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
With September being the first full month beauty salons have been able to operate their businesses after coronavirus lockdown, it’s not surprising that the pandemic has had an impact on revenue. Treatment appointments are heavily down compared to 2019’s figures, with 72% of you stating that business is worse in comparison to last year, while your retail sales have taken a similar hit. Your treatment occupancy has also only come in at a humble 52%.
The way to get your business thriving again could be to focus on marketing your most popular services, particularly the ones that bring in that all-important regular business. For example, for more than a third of you (36%) lifts are your most sought-after lash treatment, followed closely by a tint (35%), and securing client loyalty for those services is key.
For more lash treatment inspiration, check out our tips and troubleshooting feature on page 56.
Dune
On the spot
Which lash treatment is most popular with your clients?
1. Lift (36%)
2. Tint (35%)
3. Classic extensions (9%)
4. Russian extensions (8%)
5. Volume extensions (3%)
22% had to make redundanc ies due to Covid-19
Which type of acne do you treat the most in salon?
1. Blackheads (51%)
2. Hormonal (41%)
3. White heads (5%)
4. Pustules (1%)
5. Papules (1%)
September 2020 in numbers
HOW DID TREATMENT BUSINESS IN SEPTEMBER 2020 COMPARE WITH SEPTEMBER 2019?
6% BETTER
22 % SAME
72 % WORSE
AVERAGE TREATMENT ROOM OCCUPANCY
52 %
HOW DID RETAIL BUSINESS IN SEPTEMBER 2020 COMPARE WITH SEPTEMBER 2019?
12% BETTER
14% SAME
74% WORSE