Brow treatments were among the top beauty searches in the UK over the past 12 months.
Online beauty retailer Fragrance Direct analysed Google search data across Europe over the past year to find out which beauty and hair terms were searched for the most in each country.
“What is microblading” and “what are HD Brows” were in the top six hair and beauty searches for the UK, and the top three beauty searches, with 96,600 and 53,500 searches respectively.
“How to contour” came in second, with 67,900 searches, while “How to apply eyeshadow” was searched for 51,800 times.
Elsewhere in Europe, “microshading” proved popular, coming out as the top search in Spain, Switzerland and Cyprus.
Similar to microblading, the semipermanent brow treatment creates tiny dots of pigment rather than hair strokes and is believed by some technicians to be more suitable for those with oily or sensitive skin or naturally thicker brows.