Professional Beauty
Professional Beauty


BE inspired

Professional Beauty prides itself on the depth and breadth of its education programmes and networking opportunities at the shows. At PB North 2019, we’ve taken this even further with a brand new seminar programme, stage and networking forum. Like all the education at the show, the Aesthetic Therapist Agenda, Natural & Holistic Stage and Salon and Spa Connect have been carefully planned to give you the most engaging, inspiring and useful content to bring back to your salon or spa.


This programme will host speakers from all corners of the industry, bringing you advice on topics including attracting and retaining clients, managing your team and turning a mobile operation into a salon business.


How to attract more VIP clients to your salon Mikey Cannon, product design lead, Phorest SUNDAY, OCTOBER 13, 11AM Learn the tricks top salons use to leverage data to attract and impress the highest-spending clients. Cannon will show you how to boost your takings in three to five years using these methods.


Stuck in your career? Get back on track and find the route to success Stefania Rossi, founder, Hidden Talent; James Cassel-Smith, business development manager, VTCT; Amy Harper, spa training and development manager, Gaia Spa; Sara Shoemark, director, Glow Beauty; and Natasha Pilbrow, co-founder, LeSalon. MONDAY, OCTOBER 14, 3PM This session is for anyone looking to start out in the beauty industry or existing therapists feeling trapped in their career. Our panel of experts will offer advice on getting started as well as how to take the next step and get unstuck.


We’ve chosen experts in their field to share their best tips and tricks on waxing, lash extensions, nail art, bridal make-up and more. If you want to improve your core treatment skills, these sessions are not to be missed.


How to perform the perfect female intimate wax Jennifer Hunter, head of education and sales, Waxu SUNDAY, OCTOBER 13, 11AM This female intimate waxing demo will show you how to position your clients appropriately, as well as the most comfortable and efficient wax application and removal techniques, plus tips on how to get the best from your products.


Asian bridal hair and make-up masterclass part 1 – make-up demo Mimi Lomax, make-up artist and hair stylist SUNDAY, OCTOBER 13, 3PM This masterclass will show MUAs how to recreate the most elaborate bridal make-up and gorgeous Asian bridal eye art.


A new programme for 2019 at North, the Trend Watch stage will cover the most talked-about trends and topics affecting the industry. Expect sessions on sustainability, CBD treatments, the vegan boom and inclusivity in the beauty workplace.


How to become a sustainable salon and eliminate single-use plastics Kirsty Klanifard, director, Uniquely Organic EcoSpa SUNDAY, OCTOBER 13, 11AM With clients paying a lot more attention to their impact on the planet, how can you make your salon more eco-friendly? Klanifard will share some easily implementable tips for bringing eco-awareness into your beauty business, including cutting down on plastic waste, investing in reusable products and reducing electricity consumption.


Wellness at work: how to avoid therapist burnout Clare Cockell, owner, The Reef Spa SUNDAY, OCTOBER 13, 4PM With burnout now being recognised as a chronic condition resulting from workplace stress that hasn’t been successfully managed, learn how to address anxiety and stress with therapists in the salon.


Now more than ever, having a strong online presence is vital for making your business a success. The new Digital Skills stage will host sessions covering website design and performance as well as all aspects of social media, from which platforms to use and finding the right audience, to turning customers into brand ambassadors.


How to market your start-up business on social media Jacqui Van Loen, business trainer SUNDAY, OCTOBER 13, 2PM Van Loen will give you step-by-step instructions to apply to your own business, from psychological triggers that make people buy to simply demonstrating your true competitive advantage.


Is your salon website design losing you clients? Kate Woods, founder, KOR Digital MONDAY, OCTOBER 14, 11AM This engaging session will look at the mistakes you could be making with your virtual shop window, aka your website, and give you tips to attract and keep more clients more often.


Hosted by celebrity make-up artist Armand Beasley, this stage will bring MUAs up to speed on everything from how to price your services to working with natural and “free-from” make-up, presented by some of the most renowned artists in the business.


Ash Cosmetics X Sean Maloney – The Celebrity Edit MONDAY, OCTOBER 14, 12:15PM Join Ash Cosmetics on stage with celebrity make-up artist Sean Maloney for an exclusive make-up masterclass followed by a Q&A session.


A programme designed for professionals looking to expand their knowledge on some of the latest advanced treatments on the market.


Combination therapies relating to mesotherapy Andrew Hansford, director, Fusion Aesthetic Academy SUNDAY, OCTOBER 13, 11AM Mesotherapy is one of the fastest-growing treatments in the advanced treatments sector. Hansford will discuss how it can be combined with other treatments to give clients fantastic results.


Secrets of a celebrity facialist – super skin facial technology Teresa Tarmey, facialist and owner of Teresa Tarmey clinics MONDAY, OCTOBER 14, 2PM With a special interest in technological advancements, Tarmey will share her skincare secrets to help you achieve long-term radiance and reduce signs of ageing for clients’ skin. This session will cover sleep, supplements, skincare and technological treatments.


The new Aesthetic Therapist Agenda seminar programme is aimed at therapists looking to continue their education or get into the aesthetic market. It is split into four sections: skin, advanced treatments, career, and education and equipment.


Chemical peels demonstration Martine Jarman, owner, Skin Genius Clinic SUNDAY, OCTOBER 13, 10AM Chemical peels are a bread-and-butter service for advanced therapists, so it’s important to keep your approach and knowledge up to date. Jarman will demo the steps to follow to get optimum results for clients, as well as point out common errors that therapists make.

DON’T MISS How the JCCP can assist to enable and promote opportunities for safe aesthetic practice David Sines, chair, JCCP MONDAY, OCTOBER 14, 10.50AM This session will outline the role, function and development of the JCCP and focus on its relevance and alignment with the specific contribution of the beauty sector and beauty therapists.


This programme will cover all things natural. Be inspired and learn how both you and your clients can lead a healthier, more sustainable lifestyle.


Let’s talk menopause Meg Mathews, founder, Meg’s Menopause SUNDAY, OCTOBER 13, 12PM Join celebrity wellness expert Meg Mathews for an open discussion on all things menopause and find out about her mission to break the stigma around this time in a woman’s life.


Sound healing to improve wellbeing Harriet Smith, sound healer and Kundalini yoga teacher MONDAY, OCTOBER 14, 3PM Find out how sound healing helps the mind and body relax through the process of lying down and listening to the gongs, crystal singing bowls and other unique musical instruments.

Live stages and seminars cost £3 per session or £1 for students. To see the full programme and book, visit:


SUNDAY, OCTOBER 13 We’re bringing owners, managers and freelancers together via a networking forum, where you can find solutions to business challenges with like-minded professionals. Topics to be discussed include retention marketing, social media and recruitment. Tickets cost £25.

Book yours at 7


PB North holds the Education Forum every year with the aim of raising industry standards and preparing our future beauty workforce right from the start. This year, an Ofsted inspector will be on the panel to equip educators to quickly respond to new developments, deliver excellence and help students succeed. Tickets cost £10, including lunch and a goody bag provided by Elemis, Eve Taylor, Dermalogica and SBC. Book yours at

This article appears in the October 2019 Issue of Professional Beauty

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This article appears in the October 2019 Issue of Professional Beauty