Editor’s CommentWith consumers increasingly making choices based on

Beauty salons in Cumbria give back with domestic abuse and mental health initiativesBeauty salons in Cumbria give back with domestic abuse

Beauty consumers most likely to switch up skincare routines in autumnBeauty consumers most likely to switch up skincare

School nail extension ban sparks industry debateA dispute between staff at a school near Newcastle

Sales of foundations with SPF and moisturising properties soarSales of foundations with SPF and moisturising properties

in brief// Skincare brand BeautyLab London, which is distributed

inbrief// Tanning brand Crazy Angel has rebranded, moving

Microblading and HD Brows among most searched beauty termsMicroblading and HD Brows among most searched beauty

A quarter of women feel uncomfortable in their skinAlmost a quarter of women feel uncomfortable in their

Beauty therapist Rebecca West wins gold for UK at WorldSkills 2019Beauty therapist Rebecca West wins gold for UK at WorldSkills

inbrief// Spa skin and body care brand Pevonia was chosen

42% of generation Z want to train in beauty therapyAlmost half of generation Z would consider pursuing

Armathwaite Hall Spa blends fitness with hydrotherapy in new gymArmathwaite Hall Spa blends fitness with hydrotherapy

Oriele Frank recognised among CEW AchieversOriele Frank, Elemis managing director, has been named

Phorest opens US headquartersIrish-owned salon software brand Phorest has opened

Medik8 launches refreshed protocols and peels to the professional marketMedik8 launches refreshed protocols and peels to the

First spa partner for Gaia SkincareGaia Skincare, the skin and body care range developed

Fiona Brackenbury leaves Decléor to set up consultancySkin expert Fiona Brackenbury is leaving Decléor and

HD Brows announces new training location and education changesHD Brows announces new training location and education

diarydates// October 5–7 Salon International ExCeL, London The

professional beauty .co.ukWe take a look inside PB’s digital world

THE NEW word mouthAs surveys show customers trust online reviews almost as much as personal recommendations, PB’s social media editor Chris Halpin gives tips on improving your online rating

Out AboutBehind the scenes at all the parties, launches and events in the world of beauty and spa

Insider beautyOur exclusive monthly benchmarking stats for each sector of the market

Insider spaBroadening your menu so you can help clients cope with

Insider nailsWith autumn just around the corner, many of you have

Time to shineEntries for the Professional Beauty Awards 2020 open in October. Now’s your chance to get national recognition for your business

Better the DEVIL you KNOW?If a long-serving member of staff leaves but later wants to return to your salon, there are many reasons it could be in both your interests to reconcile, writes HELLEN WARD

ask the EXPERTSOur beauty experts answer an array of questions about every aspect of running a successful salon or spa business

Talking to… Annabel MaginnisThe founder of Instagram-worthy nail salon and supplies brand Nails by Annabel tells Amanda Pauley how she made it big on social media, cementing her reputation as a nail influencer

CAN YOU refuse to PERFORM an INTIMATE wax?With some Canadian therapists being prosecuted after refusing to wax a trans woman’s male genitals, debate has been rife about when a therapist can say no to an intimate wax. Wax specialist Sam Marshall weighs in

Show &TELLAre you coming to Professional Beauty North at EventCity

Trend SPOTTINGWith many brands choosing Professional Beauty North as a launch pad for new products, the show is a key place to spot trends for the year ahead. Here’s what’s in store at EventCity on October 13–14

Starting a SALONAre you ready to take the next big step in your professional career and open your own beauty salon? If so, you need to do some serious planning, explains the NBF

BE inspiredThis year, Professional Beauty North offers new opportunities to learn, network and grow your beauty business

Prize EFFORTThe nail, lash and make-up championships at Professional Beauty North are the perfect way for pros and students to show their talents, improve their technique and get recognised

Show FAQSWe answer the most common queries about Professional Beauty North to make sure you’re all set for a smooth visit

Eco experienceTechnological advances and growing demand for sustainable spa experiences mean it’s time to start making responsible changes to save both water and energy, discovers Georgia Seago

FORCE of natureA full floor of thermal features and some clever design techniques allowed The Elan Spa at Mallory Court to bring the outside in, discovers Fiona Vlemmiks

THE problem WITH FAST-TRACK ONLINE coursesWhile online training can be a great way to learn the theory of a topic, fast-track courses with no practical assessment are damaging the reputation of the beauty industry, argues Kerry Beavis

Natural REMEDYWith clients more aware of CBD’s skin benefits, salons and spas are now incorporating the hemp-derived oil into treatments to aid an array of ailments. Amanda Pauley finds out how you can take your protocols to new highs

TEACHING WITH YouTube: THE ISSUESWith more amateurs incorrectly demoing nail kits on YouTube than ever before, award-winning tech Lee Moore explores the damage online tutorials are having on the nail industry

5 WAYS TO motivate STAFF in DecemberKeeping momentum going during extra busy columns and extended hours is possible with a little consideration of what makes your team tick

Festive FANCIESThere’s an array of Christmas gifting options from the pro brands this year, with something for every type of beauty lover. Don’t miss your chance to pick some of them up at PB North

MAKING apprentices work for BEAUTYApprentices have been a mainstay of hair salons for decades but are less common in beauty. Salon owner Michelle Brookes outlines the pros and cons, as well as the laws around training and wages

full EXTENTTwo new lash extension brands make a debut, and we take a closer look at some impressive high-tech machine facials

Hydrate healAs the weather begins to turn cold, this month’s launches feature products to restore moisture to stressed skin

How to make it as a… cruise ship THERAPISTLee Ann Galloway, manager of LivNordic Spa on the Viking Sun cruise liner, walks us through what it takes to operate on open water and why it’s so fulfilling