Professional Beauty
Professional Beauty

Professional Beauty - October 2019

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Professional Beauty October 2019 Articles

Editor’s Comment
With consumers increasingly making choices based on
Show &TELL
Are you coming to Professional Beauty North at EventCity
Trend SPOTTING
With many brands choosing Professional Beauty North as a launch pad for new products, the show is a key place to spot trends for the year ahead. Here’s what’s in store at EventCity on October 13–14
Starting a SALON
Are you ready to take the next big step in your professional career and open your own beauty salon? If so, you need to do some serious planning, explains the NBF
BE inspired
This year, Professional Beauty North offers new opportunities to learn, network and grow your beauty business
Prize EFFORT
The nail, lash and make-up championships at Professional Beauty North are the perfect way for pros and students to show their talents, improve their technique and get recognised
Show FAQS
We answer the most common queries about Professional Beauty North to make sure you’re all set for a smooth visit
Eco experience
Technological advances and growing demand for sustainable spa experiences mean it’s time to start making responsible changes to save both water and energy, discovers Georgia Seago
Natural REMEDY
With clients more aware of CBD’s skin benefits, salons and spas are now incorporating the hemp-derived oil into treatments to aid an array of ailments. Amanda Pauley finds out how you can take your protocols to new highs
Beauty salons in Cumbria give back with domestic abuse and mental health initiatives
Beauty salons in Cumbria give back with domestic abuse
Beauty consumers most likely to switch up skincare routines in autumn
Beauty consumers most likely to switch up skincare
School nail extension ban sparks industry debate
A dispute between staff at a school near Newcastle
Sales of foundations with SPF and moisturising properties soar
Sales of foundations with SPF and moisturising properties
in brief
// Skincare brand BeautyLab London, which is distributed
inbrief
// Tanning brand Crazy Angel has rebranded, moving
Microblading and HD Brows among most searched beauty terms
Microblading and HD Brows among most searched beauty
A quarter of women feel uncomfortable in their skin
Almost a quarter of women feel uncomfortable in their
Beauty therapist Rebecca West wins gold for UK at WorldSkills 2019
Beauty therapist Rebecca West wins gold for UK at WorldSkills
inbrief
// Spa skin and body care brand Pevonia was chosen
42% of generation Z want to train in beauty therapy
Almost half of generation Z would consider pursuing
Armathwaite Hall Spa blends fitness with hydrotherapy in new gym
Armathwaite Hall Spa blends fitness with hydrotherapy
Oriele Frank recognised among CEW Achievers
Oriele Frank, Elemis managing director, has been named
Phorest opens US headquarters
Irish-owned salon software brand Phorest has opened
Medik8 launches refreshed protocols and peels to the professional market
Medik8 launches refreshed protocols and peels to the
First spa partner for Gaia Skincare
Gaia Skincare, the skin and body care range developed
Fiona Brackenbury leaves Decléor to set up consultancy
Skin expert Fiona Brackenbury is leaving Decléor and
HD Brows announces new training location and education changes
HD Brows announces new training location and education
diarydates
// October 5–7 Salon International ExCeL, London The
professional beauty .co.uk
We take a look inside PB’s digital world
THE NEW word mouth
As surveys show customers trust online reviews almost as much as personal recommendations, PB’s social media editor Chris Halpin gives tips on improving your online rating
Out About
Behind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
Broadening your menu so you can help clients cope with
Insider nails
With autumn just around the corner, many of you have
Better the DEVIL you KNOW?
If a long-serving member of staff leaves but later wants to return to your salon, there are many reasons it could be in both your interests to reconcile, writes HELLEN WARD
ask the EXPERTS
Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business
TEACHING WITH YouTube:THE ISSUES
With more amateurs incorrectly demoing nail kits on YouTube than ever before, award-winning tech Lee Moore explores the damage online tutorials are having on the nail industry
MAKING apprentices work for BEAUTY
Apprentices have been a mainstay of hair salons for decades but are less common in beauty. Salon owner Michelle Brookes outlines the pros and cons, as well as the laws around training and wages
full EXTENT
Two new lash extension brands make a debut, and we take a closer look at some impressive high-tech machine facials
Hydrate heal
As the weather begins to turn cold, this month’s launches feature products to restore moisture to stressed skin
How to make it as a… cruise ship THERAPIST
Lee Ann Galloway, manager of LivNordic Spa on the Viking Sun cruise liner, walks us through what it takes to operate on open water and why it’s so fulfilling
Time to shine
Entries for the Professional Beauty Awards 2020 open in October. Now’s your chance to get national recognition for your business
Talking to… Annabel Maginnis
The founder of Instagram-worthy nail salon and supplies brand Nails by Annabel tells Amanda Pauley how she made it big on social media, cementing her reputation as a nail influencer
CAN YOU refuse to PERFORM an INTIMATE wax?
With some Canadian therapists being prosecuted after refusing to wax a trans woman’s male genitals, debate has been rife about when a therapist can say no to an intimate wax. Wax specialist Sam Marshall weighs in
FORCE of nature
A full floor of thermal features and some clever design techniques allowed The Elan Spa at Mallory Court to bring the outside in, discovers Fiona Vlemmiks
THE problem WITHFAST-TRACKONLINE courses
While online training can be a great way to learn the theory of a topic, fast-track courses with no practical assessment are damaging the reputation of the beauty industry, argues Kerry Beavis
5 WAYS TO motivate STAFF in December
Keeping momentum going during extra busy columns and extended hours is possible with a little consideration of what makes your team tick
Festive FANCIES
There’s an array of Christmas gifting options from the pro brands this year, with something for every type of beauty lover. Don’t miss your chance to pick some of them up at PB North