Beauty consumers most likely to switch up skincare routines in autumn

Clients are most likely to rethink their skin regimes in the autumn months, as the desire to invest in new products peaks again after people have settled into the changes they made for the New Year.

Ideas and image-sharing platform Pinterest released statistics on searches related to the lifestyle changes users want to incorporate as we move into autumn.

Beauty and wellness routines were among the top searches on the site during this period according to search data collected from June 2018 to June 2019.

In a survey that Pinterest commissioned about consumers’ autumn preparation to coincide with the statistics, 26% of respondents said they were looking to start a new routine at this time of year, with 45% saying they feel more inclined to make small improvements that will increase their happiness in autumn.

Searches for “sustainable lifestyle” were up 108%, as users looked for ways to make more eco-friendly purchasing decisions, including beauty products.

The website also saw a spike in searches relating to body positivity. Trending searches included “acne positivity”, up by 193%, “stretch marks positivity”, with a 163% increase, “body hair positivity”, up by 158% and “cellulite positivity”, with a rise in searches of 69%.

“Over the years, we’ve seen the end of summer become a distinct moment on Pinterest when people want to make personal changes to refresh their routines, set goals, get organised and, most importantly, stay positive,” said Enid Hwang, culture and community manager at Pinterest.

This article appears in the October 2019 Issue of Professional Beauty

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