Insider nails

Business Trends

Staying on top of the latest techniques and trends so you can offer the very best in your salon or spa is important, which is why more than half of you create CPD plans for your techs every year. This dedication to upskilling is also why many of you have been able to charge more for your acrylic services in the past year or so.

Many of you would love to become a brand ambassador for pro brands CND and OPI, as well as cult favourites Gelish and Jessica. You reported that treatment bookings for March were up compared to this time last year, but that retail sales remained on par. For the latest nail news see page 103.

On the spot

Which nail brand would you most like to be an ambassador for?

1. CND

2. OPI

3. Gelish

4. Jessica

54% of your nail techs do annual CPD

How long has it been since you increased prices on your acrylic nail services?

1. One to two years

2. Less than a year

3. Three to four years

4. Six months

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a crosssection of the industry and were polled by email from March 29 to April 5, regarding business for the month to March 31. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

March 2018 in numbers

HOW DID TREATMENT BUSINESS IN MARCH 2018 COMPARE WITH MARCH 2017?

49% BETTER

35% SAME

16% WORSE

NAIL TREATMENTS PERFORMED ON AVERAGE PER WEEK

24

HOW DID RETAIL BUSINESS IN MARCH 2018 COMPARE WITH MARCH 2017?

23% BETTER

56% SAME

21% WORSE