6 mins
Insider beauty
Business Trends
Dorothy Perkins
Beauty salons across the country saw a boom in business in March, with treatment and retail sales up on last year’s figures and Friday being the busiest day for massage appointments. With wedding season fast approaching, more than a quarter of you have put together savvy spray tan packages for the entire bridal party, helping to increase the profit you make from just one booking.
Your waxing treatments are also growing in popularity with male clients, with back, brow and intimate the most booked services. If you have a burning question about hair removal for men, check out our manscaping 101 feature with the UK’s leading wax pros on page 90.
On the spot
Friday is your busiest day for massage appointments
27% create bespoke bridal party tanning packages
Which waxing service is most popular with your male clients?
1. Back
2. Brow
3. Intimate
4. Chest
March 2018 in numbers
HOW DID TREATMENT BUSINESS IN MARCH 2018 COMPARE WITH MARCH 2017?
62% BETTER
32% SAME
6% WORSE
AVERAGE TREATMENT ROOM OCCUPANCY
64%
HOW DID RETAIL BUSINESS IN MARCH 2018 COMPARE WITH MARCH 2017?
38% BETTER
48% SAME
14% WORSE