Only 14% of consumers research what’s in their skincare | Pocketmags.com

COPIED
5 mins

Only 14% of consumers research what’s in their skincare

Only 14% of consumers take the time to research facial skincare products, according to Allergan’s global survey The Importance of Trust in Beauty.

But when it comes to treatments, trust in the provider is crucial, the report found. Nearly half of customers (45%) ranked reassurance from their healthcare professional in their top five most important factors for a facial consultation, while only 38% said all their questions were answered in the last consultation before their treatment.

Among those working in the aesthetics field, 61% commented that having trust in the brand they are using makes them feel as though they will consistently achieve the best results for clients, with nearly a quarter (66%) stating that clinical studies and longterm data on a product contribute to building that trust.

66% also believe that a product manufactured by a well-known and trusted brand is also a key factor, the research found.

The company surveyed more than 18,000 consumers and 360 medical professionals in 12 markets across the world.

This article appears in PB MAY 2018

Go to Page View
This article appears in...
PB MAY 2018
Go to Page View
Looking for back issues?
Browse the Archive >