THE best in beauty

Check out the brands, products and offers that will be available on the show floor at Professional Beauty London at ExCeL on March 2–3

Headline sponsor 

Skincare & Spa

Aspire will bring pHformula as well as introducing new Danish skincare brand Apeer. Apeer is targeted at treating challenging skin concerns, with 18 crueltyfree products, including kits for sensitive skin, acne and ageing as well as an AI skin scanner. Meanwhile, the pHformula UK team will explain its dermatological skin resurfacing approach.

Check out the Biofor stand to see new product A-RControl, with 20% azelaic acid, retinol and retinaldehyde, designed for skin renewal and to treat acne, pigmentation correction, rosacea, milia and more. Also new is the Azo Peel treatment – a professional peel for acne and hyperpigmentation. Visitors can also see the hero Biologic ampoules.

A new launch on the Circadia stand will be the C2O2 Facial, designed to rejuvenate skin and address concerns such as acne. Combining the benefits of carbon dioxide and oxygen, the protocol targets acne-causing bacteria, reducing inflammation, promoting cell turnover and clearing congestion.

Meet Dermalogica Pro at PB London, where the brand’s experts will talk to visitors about the latest launch Exo-Booster, a treatment based on the power of bacterial exosomes.

Dermalogica is also sponsor of the Skin & Advanced Treatments live stage, where you can see some of the brand’s key ambassadors sharing knowledge.

Elemental Herbology will show its Five Elements Bath & Body Experience Kits of natural aromatherapy oils in five blends: Rejuvenate, Zest, Harmony, Detox and Soothe. The brand will also have mystery product bags for £10 or £20 and will offer a special margin for spas who sign up after meeting at the show.

Estime & Sens will be launching the organic encapsulated Colour Corrective (CC) cream. The formula adapts to the client’s skin tone, evening and brightening the complexion for a radiant glow. Infused with argan and avocado oils, it provides antioxidant protection, while shea butter and aloe vera nourish and hydrate.

Eve Taylor is offering the chance to enhance treatment experiences with its Therapist Toolkit, available with purchase of the Skincare Pro, Gentle Skincare Pro, or Signature Skincare Package at the show. The toolkit includes: Anti-Stress Body Massage Oil, two black towelling mitts, a handheld magnifying lamp, a mini mixing bowl with two fan brushes and 50 assorted skincare samples.

Gharieni will bring the Zestós Dryfloat, a new dry floatation bed with a warm, water-powered jet massage to envelop the client, soothing muscles, melting tension, and rejuvenating the body. Music isn’t just heard, it’s felt as soundwaves ripple through the water for an immersive, multisensory flotation experience.

GM Collin will showcase its Hyaluronic Filler Cream, designed with four advanced forms of hyaluronic acid and cosmetic drone technology to plump the skin and target wrinkles. Enriched with wakame and lavender extracts, the cream helps minimise the appearance of enlarged pores and improve skin texture and elasticity.

Grown Alchemist creates advanced plant biotech formulas which work in harmony with the skin biology to optimise the skin function. The brand will be highlighting its Regenerate range at the show, which uses biometric ingredients to reduce signs of intrinsic ageing.

Guinot will showcase its 7 Wonders Collection, a selection of hero products to rejuvenate, hydrate, and restore a youthful radiance. Visitors can also see the recently launched VAR treatment, which combines a concentrate and a machine to increase blood flow and restore cell communication. In 30 minutes, the thickness of the epidermis is increased, and facial features are firmed.

Hypo21 will bring its range of HOCl skincare products, including the Purifying Skin Spray. Hypochlorous acid, the spray’s star ingredient, is an electrolysed, antimicrobial solution that deactivates pathogens such as bacteria, viruses, spores and fungi. Hypo21 has achieved FDA approval, marking a significant step forward for the brand.

IIAA will show its skin health brands: Advanced Nutrition Programme skin supplements, Environ vitamin A-based skincare, Et Al makeup and the Eventis business solution. Visitors can enjoy a selection of brand offers exclusive to the show, and there will also be talks from medical director Dr Gaby Prinsloo and head of Et Al, Anushka Patel.

Katherine Daniels will showcase its Pure Pigment Foundation Drops, offering customisable, blendable coverage, with special show offers. The brand will also show its Anti-Fatigue Eye Mask, which brightens and lifts the eye area in 15 minutes, and preview its Bakuchiol Cream, a gentle retinol alternative.

Kellco Global will bring its Vegreen Rice Daily Moisture Pore Cleansing Oil, a lightweight oil that dissolves makeup and impurities with rice bran, grape seed and jojoba oils. Follow Kellco on Instagram to get 10% off at the show plus free samples with every purchase

Lemi will be featuring its innovative spa furniture including the Gemini Evo, a multifunctional spa bed combining robustness, style and ergonomics, and the Thermosoft-V, which blends technology and tradition with heat, music and vibration.

Million Dollar Facial will bring its newest launch, the HA4C sheet mask, which has active ingredients, including a hyaluronic acid complex with ultra-low molecular weight for deep hydration and faster absorption. Infused with vitamin C, the masks soothe, hydrate, brighten and improve problematic skin. Visitors can also enjoy 10% off courses at the event.

Natura Bissé combines advanced technology, highperformance ingredients and the power of touch to create spa experiences. Its collections include Diamond Age Defying, based on patented bio-magnet nanosomes.

Natural by Nature will highlight its Hair & Scalp Treatment Oil containing the social media scalp star of the moment – rosemary essential oil. As an exclusive show offer, the brand will have up to 25% off RRP on its product range.

NCSkin will showcase its new Glow Tanning Mist, which gives a sun-kissed glow all year round while brightening, nourishing and hydrating. With skin-loving ingredients and antiinflammatory properties, it also calms irritation.

Omorovicza will bring its latest innovation, the Blue Diamond Super Serum, which argets senescent cells and boosts ATP levels to promote skin longevity and a youthful complexion. Featuring diamond peptides, hollyhock flower stem cells and tetrapeptides, it hydrates, firms and protects skin from ageing, UV damage and inflammation.

Phytomer will be launching a maternity massage designed with a specialised osteopath. Using gentle techniques and seatonic oil, it enhances breathing, reduces stress, improves circulation, and promotes hip and pelvic mobility, offering expectant mothers lightness and relaxation.

Primabiotic Hyaluron is a vegan, mango-flavoured beauty drink with lowand high-molecular hyaluronic acid, coenzyme Q10, biotin and vitamins that helps improve skin elasticity and reduce wrinkles. Visit the stand to try it, enjoy discounts and explore other Primabiotic products.

Skincare brand Repêchage will showcase the new Red-Out Collection, designed for rosaceaprone and sensitive skin, combining sustainably harvested seaweed, antimicrobial silver and advanced bioactives. The products and treatments soothe, calm and protect skin.

Ringana will display its Fresh Ageless Effect series, which combats ageing with powerful, natural ingredients for rejuvenated, firm skin. Free from artificial additives, it offers reduced wrinkles and a youthful glow.

Sensory Retreats will unveil its new treatment in partnership with Myndstream – a Sound Escape massage. Imagine warm massages, mindful breathing and the comfort of a self-heating eye mask. Visitors can also grab a show discount of 20% off Sensory Retreats products and Shared Beauty Secrets training.

Skin Rocks Pro is a new brand from Caroline Hirons that will preview exclusively at Professional Beauty London before its official release in the summer. The line features products and protocols created to help professionals offer bespoke skin programmes.

Combining technologies like Zerobody Dry Float, Zerobody Cryo and Molecular Hydrogen Booster, Starpool will present Longevity Spa.

Designed to activate the body’s health potential, Longevity Spa helps reduce inflammation, strengthen the immune system and combat signs of ageing.

Taylor’s CBD will be showcasing its massage oil along with its balm and cream to enhance the spa experience. CBD helps clients feel deeply relaxed and free from muscle and joint aches, elevating treatments and enhancing client experience.

Thalgo, Perron Rigot, Yona and Toofruit will all be at the show. Skincare brand Thalgo will introduce its French Riviera Treatment and Pebble and offer discounts of 10% for orders under £500, 15% off orders of £500 to £1,000 and 20% off orders over £1,000. Wax brand Perron Rigot and intimate skincare brand Yona will have 20% off everything excluding equipment and 10% off equipment, and organic children’s skincare brand Toofruit will have 20% off.

Tribe517 offers spa consultancy, products and treatments. The company champions therapists’ wellbeing with its modern massage techniques for ease of physicality.

Advanced Treatments

3D Aesthetics will unveil its new medical division Elite MD, compromising four brand new devices designed specifically for the medical aesthetics market. Professional Beauty London will be the first opportunity to preview the new range, which will include a new device called 3D Trimax MD. In addition, the brand will unveil its E-Pace equipment range, an evolution and uplift of its existing equipment line.

4T Medical is launching multiplatform device Eve, which combines hydrodermabrasion, diamond peeling, microcurrent and EMS (electrical muscle stimulation). It will also debut the Cebelia Intimate range, which includes an Intimate Depigmenting Peel and two homecare products, and showcase the Cliniccare X3M Glow Booster, Dr Platon cold plasma device and Lumixa fluorescent light energy treatment.

Art of Cryo is a cryochamber manufacturer with inhouse refrigeration, control cabinets production and SPS-programming. It will showcase its Vaultz cryotherapy machines, which are used in cryo-centres and luxury spas.

CACI will offer live demonstrations of its new flexible technology aesthetics system CACI Synergy Flex, which has SPED dual-action microcurrent and LED light therapy technology. The device has Flex Tec and Microcurrent Innovation ports, meaning new technologies for facial toning and skin rejuvenation can be integrated as they become available. Demos will include Microcurrent Gua Sha and the Microcurrent Energising Mask. CACI will also unveil a new streamlined, compact trolley for the CACI Synergy Flex, with storage.

Glacē is a new skin purifying system from Candela, combining hydrodermabrasion, dual cupping massage and LED technology to cleanse, smooth and illuminate all in one treatment. This multi-tech system offers customisable treatments tailored to each client, with results that reveal naturally luminous, smooth and visibly refined skin with minimised pores.

Celluma will bring Celluma Restore, which treats hair loss, ageing skin and wellness in one portable system. It is also medically certified as a Class 2a LED device for hair restoration. Its light therapy technology promotes hair regrowth by stimulating dormant hair follicles while also improving the appearance of fine lines and wrinkles. Paired with Celluma’s Restore Serum, it targets scalp and skin health.

Cutera is an energy device company, supplying the aesthetic and dermatologic sectors with devices for skin rejuvenation, body sculpting, pigmentation, hair and tattoo removal, scar revisions and pigmentation reduction. Its newest device, the Aviclear, targets all severities of acne by targeting and suppressing the sebaceous glands.

Dermapenworld will introduce its new Dp Dock which, added to the Dermapen 4, automatically syncs the device, meaning updates are transferred. Dermapen will also be launching lash and brow exosomes at the show for just £30 each and there will be a range of exclusive show-only offers, including a three-for-one offer on Dermapen Meso Glide serums.

Elite Probes will be introducing the updated design of its short-wave diathermy machine. After listening to feedback from electrologists, the company has made practical improvements that make the device more reliable for daily use to ensure it not only meets the technical demands of the job but also enhances the overall treatment experience.

Imedpen will be at the show with Imedpen Microneedling – a quiet yet powerful tool for skin rejuvenation and collagen boosting, as well as PDRN Polynucleotides by Juliette Armand, which stimulate skin repair, enhance hydration and promote cellular regeneration. CryoPen XP will also be on the stand. It offers cryosurgery for benign lesion removal.

Inmode MD will be launching the Inmode Allure range of devices, featuring four workstations – Triton, Contoura, Define and TransformX – designed to support a spectrum of procedures including body and facial sculpting, skin rejuvenation, precision facial treatments and hair removal. Also featured will be modalities such as the Forma handpiece, used by celebs including Kim Kardashian.

LPG will be showcasing its Endermologie technology and devices which enhance cellular potential, complementing balanced diets and exercise to preserve clients’ bodies and faces, supporting a responsible, health-conscious approach to ageing gracefully.

Lynton will bring the Motus Pro – an Alexandrite and Nd:YAG laser with a pain-free motion mode. With a 24mm spot size, 2ms pulse durations and next-level power, it offers full-body laser hair removal in 60 minutes plus skin rejuvenation, addressing pigmentation, vascular lesions, skin tone and texture.

Neurotris UK is launching the SX3300 Facial Sculptor, offering skin analysis and auto-sequencing. It has single/dual modes, eight applicator ports, adjustable amplitude and manual/automatic programmes for customised lifting treatments. Visitors can get 15% off the RRP at the show.

Opatra will showcase the Dome Pro, a three-in-one skin analyser using RGB, UV and PL spectral imaging with AI for fast, accurate analysis of over 11 skin conditions in 15 seconds. It offers customised product recommendations and insights to help boost treatment bookings and product sales.

The Platinum Build Your Laser (BYL) is a customisable laser system for aesthetic clinics, from Platinum Lasers. The device combines IPL, diode, and Nd:YAG lasers to give clinic owners flexibility. Visitors who order during the show can save 20% on the BYL with flexible purchase options.

PRP Pure will be displaying its Pharma Hermetic hair recovery programme. The sterile, organic topical peptide targets hair loss and hair thinning. The stand will offer 20% off products.

The Quad Laser from Quad Aesthetics combines four wavelengths in a lightweight applicator with 4,000 watts of power, treating all hair colours and skin types, including tanned skin. It has a large spot size and cooling technology. Exclusive show offer: £15,995 (RRP: £32,000).

Sculpt Pro Aesthetics will showcase its range of aesthetic devices, including the Hydrabeauty2, and introduce the new Ultra 4D Platinum, a premium HIFU device for both face and body. Attendees can look forward to live demonstrations and exclusive show offers across the entire range.

Silhouette Dermalift’s latest diode laser machine, Neulase, will be on display. There will also be live demos on a range of Silhouette Dermalift equipment, plus discussions about non-surgical solutions and growth potential for beauty businesses.

Sinclair will be showcasing its V-Series device portfolio, including the V20 device, combining radiofrequency and intense pulsed light in one platform. Visitors will be able to take advantage of exclusive deals including 10% off list price, training, marketing assistance and 50% off consumables for six months.

The Solaris from Skyncare uses a combination of laser and intense pulse light. It has four handpieces for hair removal, tattoo removal, carbon facials, pigmentation, skin rejuvenation, acne scar reduction, stretch mark reduction and diffusion of redness. Skyncare will offer savings of over £7,500 to visitors.

The Smart Group will be offering up to 25% off all smart devices. Mezotix, the non-invasive solution for skin rejuvenation and resurfacing, is a multi-treatment platform that will be available to advanced beauty operators.

It uses unique thermo-mechanical technology to reduce fine lines, wrinkles, scars, active acne and pigmentation.

Zemits will show its Microneedling RF system and new laser devices, offering up to 30% discounts and complimentary skincare and gifts for every order placed at the show. Visitors can also attend expert guest Jasmina Connelly’s free masterclass on body slimming protocols.

Make-up, Nails Lashes & Brows

Attraction Cosmetics will launch four new shades of its Bling N Blush Duo Blush & Highlighter compact – a highly pigmented blusher teamed with a buttery highlighter. The brand will offer up to 50% off products.

Cuticleco will bring its refillable hand sanitising mists, in over 20 different scents, along with its hydrating cuticle oils. The brand will also be relaunching hand and foot scrubs and a new cuticle balm. There will be 20% off all products .

The most requested shape has landed within the Gelish Soft Gel range in Medium Short and Medium Round variants. Launching exclusively at the show, the 640CT pack sizes make tip purchase more economical. Plus, six new Aurora Cats Eye gels will be unveiled and have levelled up, with a new combination of iridescent shimmer and flash glitter.

Join Glitterbels to shop its wide range of nail products, including the Hema Free range, and stock up on your favourites. Speak with Glitterbels educators and ambassadors and enjoy a stunning Glitterbels shopping experience.

Glossify prides itself on creating products and services that are made for nail technicians by nail technicians. Its products are all designed to be longlasting, easy to use, aesthetically pleasing and cruelty free. Glossify’s show offer will be 20% off products and education courses.

LBA Supplies will have up to 35% off its lash supply products, including all liquids (primer, bonder, cleanser and adhesive), easy fan trays, brown lashes, pro made trays and accessories including tweezers.

The show will give pros the chance to connect with the Mac Cosmetics makeup team. The brand is bringing its iconic director of artistry Dominic Skinner of Glow-Up stardom, who will be speaking on the PB stages, and conducting masterclasses on the Mac stand, which will also feature live body painting and the chance for all beauty professionals to sign up for Mac’s professional discounts and membership.

Nouveau Beauty will bring Nouveau Lashes and HD Brows back to the PB London show after a six-year hiatus. Show-exclusive kits will be available for £50 and there will be live demos, including a lash and brow styling station. Visitors can get 40% off all foundation courses, free conversion courses with kits, and further discounts on trade pricing.

Pinkfishes will showcase 2025 launches including shorter 5-8mm lashes for a natural look, double-layered lash fans, J curl bottom lashes and limited-edition burgundy trays. The brand will also demo Hybrid Stain tint and offer an exclusive 25% off products and training courses at the show, and 20% online.

Professional Beauty Systems will be exhibiting with Apraise, Kaeso, Crazy Angel and Hive of Beauty. Apraise will showcase its best-selling eyelash and eyebrow tints with live demos from brow artists. Kaeso returns with offers on its facial, manicure and pedicure products, including new kit boxes. Crazy Angel will have deals on professional and self-tan favourites, with ambassadors providing spray tans. Hive of Beauty will bring waxing products and heaters, with show-only deals for pros and students.

Software

Booksy is an appointment booking app that offers tools including 24/7 online booking, client reviews, built-in marketing tools and automated waitlists and promotions. It allows users to set up a profile and show off their skills with a portfolio.

Phorest will host two days of workshop sessions designed to help your business thrive. The software brand will also showcase its latest innovations, including localised analytics for business development. Attendees can expect expert guidance from the team to help achieve sustainable salon growth.

Vagaro is the headline sponsor of Professional Beauty London 2025. The brand is the technology partner of choice for salon owners, managers and freelancers within the hair, beauty, barbering and aesthetics professions. Its all-in-one platform allows professionals to manage their bookings, payments, schedules, inventory, teams and more, all with 24/7 support from the Vagaro team. Meet them at the show to find out more.

Services & supplies

BC Softwear will launch its new Luxury Bio Slipper, made from eco-friendly, biodegradable materials. Visitors can also see the brand’s eco-friendly, rapid-drying Supremesoft Treatment Towels, along with its Pure Linen Deluxe Duvet Cover and Pillowcase.

Visit Caflon Ear Piercing to take advantage of show offers and discover new stud styles including the crystal tropics, crystal opals and blue violet aurora borealis.

Ellisons has been one of the UK’s leading suppliers to hair and beauty professionals since 1930, and offers trusted brands, innovations and service. From training to salon refits, it supports professionals worldwide, catering to their business needs.

EMF Training specialises in training for nail and hair professionals and will bring a duo for scalp and haircare. The innovative serum and microneedling stamp are designed to stimulate hair growth and boost the vitality of the scalp.

Eternal Bond Permanent Jewellery is launching Online Permanent Jewellery Training and will offer savings on the online course (normally £1,500, show price £1,250) and in-person training (normally £1,250, show price £1,000).

Piercing brand Inverness allows you to pierce multiple times in one sitting, giving the customer a curated look with piercings in the lobe, helix or nose. Inverness supports salons with training, social media marketing, launch events and piercing parties. Visitors can get a free business kit, equipment and training when they sign up at the show.

Macmillan Cancer Support aims to reach and improve the lives of people living with cancer. There are currently 2.5 million people living with cancer in the UK, set to grow to 4 million by 2030. Visit the stand to see how you can support.

Majestic Towels is offering visitors the chance to stock up on trade essentials including best sellers such as the Wipe Clean range. Get a 20% discount off the range with the code PB2025. Stock up on trade essentials including best sellers such as the Wipe Clean range.

Mansfield International is a bathrobe and spa linen supplier. Luxurious fabrics, attention to detail and unisex fit are key features that have contributed to Mansfield’s success. Visit the stand to learn how you can partner with the brand.

Muslinz will offer show prices on all products, including its Bamboo Cotton Terry Facial Towels. Made from a 50/50 bamboo-cotton blend, the soft towels are available in white and black, in packs of one, six, 12 or 24.

Perma Jewel permanent welded jewellery involves a chain welded directly around the wrist, neck, ankle or finger. Goodman Bros will be showing the essentials needed, with a special monthly rental programme for visitors who sign up at the show.

PJS Beauty Salon Equipment will display its new compact pedicure spa chair, featuring a dark grey seat, white base, backrest massage, vibrating chair, pivoting armrests and whirlpool with colour-changing LED lights. It includes an air switch for drainage and a shower head.

REM UK, a salon and spa furniture manufacturer that specialises in quality laminated and upholstered furniture, will showcase new salon mirror units and offer 25% off all orders at the show.

Linen brand Scrummi will have Select Scrummi Packages. Scrummi’s disposable towels replace traditional cotton towels and sheets to save time on laundry and cut costs. Enjoy 20% off orders between £100 and £250, plus surprise gifts with qualifying purchases.

Sissi Hair will be displaying a range of its wigs, bundles, closures and frontal, offering discounts of 2% to 10% off.

Visit Studex to find out about its safe, hygienic piercing systems for use in salons, retail settings and piercing studios. The company offers a free training programme with the purchase of a Starter Kit.

Packaging brand Takemoto provides containers for skincare and toiletries. It will be displaying options including its refillable jar system. These allow for repeated use of the case and cap, reducing packaging.

Wax Distribution will be bringing the Italwax range. Check out products for pre and post wax care as well as waxing pellets and more. Italwax Full Body Wax, for example, offers a premium synthetic film wax with a hypoallergenic formula free of natural pine resins, making it ideal for sensitive skin.

The Wax Pad offers protective covers for couches. They are sustainable, antibacterial, antifungal, fire resistant and UV resistant and all items are handmade. The material is soft and comfortable and comes in a variety of shades.

International Pavillions

Shanghai Tuo Cheng International Co will be attending with 10 brands for the China Pavilion, including Melody Colour, BVLaser, Shangkai Hair, Jiali, E-Better, DZ Nail, Pure Lash, Zikailin Hair Products, Kimsly and SPT Nails.

There will also be a Poland Pavilion where visitors can meet beauty brands from the country and see the latest launches and innovations.