1 mins
INSIDER SPA
CURVY KATE
December was a standout month for spas, with 60% reporting improved treatment business compared to December 2023, and 30% holding steady. Retail business also saw a boost, with 40% experiencing better sales year-on-year, underscoring a strong festive season for both treatments and product offerings.
Flexible working hours are a priority for 82% of spas, ensuring staff are supported while meeting client needs. This adaptability enhances team morale and helps maintain the high levels of service that clients value.
Wellness offerings are also diversifying, with many spas integrating fitness and mental wellbeing services into their menus. Meditation and mindfulness programmes lead the way (53%), followed closely by personal training sessions (51%), yoga and Pilates classes (45%), and group fitness classes (22%).
On the spot
What is the most common feedback you receive from clients?
1. Praise for customer service and experience (43%)
2. Satisfaction with treatment quality (38%)
3. Requests for more appointment availability (19%)
82% provide flexible working hours for staff
What types of fitness/wellness services does your spa currently offer?
1. Meditation or mindfulness programmes (53%)
2. Personal training sessions (51%)
3. Yoga or Pilates classes (45%)
4. Group fitness classes (22%)
Month in numbers
How did treatment business in December 2024 compare with December 2023?
How did retail business in December 2024 compare with December 2023?
65% average treatment room occupancy in December