1 mins
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
MONSOON/ACCESSORIZE
The festive season delivered a strong close to 2024 for many salons, with 36% reporting increased treatment business compared to December 2023, and another 36% maintaining steady performance. Retail sales also flourished, with nearly half (48%) of businesses experiencing better results year-on-year.
Client satisfaction continues to be a hallmark of salon success; feedback revealed that 52% of clients are most impressed by quality of treatments, while 48% praise customer service and overall experience, reinforcing the value of combining the two.
Salons are also fostering workplace satisfaction, with 84% providing flexible working hours for staff. This approach supports employee wellbeing and helps businesses retain top talent in a competitive industry.
On the spot
What is the most common feedback you receive from clients?
1. Satisfaction with treatment quality (52%)
2. Praise for customer service and experience (48%)
84% provide flexible working hours for staff
Month in numbers
How did treatment business in December 2024 compare with December 2023?
How did retail business in December 2024 compare with December 2023?
65% average treatment room occupancy in December
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