Professional Beauty - February 2025

In this edition


EDITOR’S COMMENTMaking beauty and spa treatments accessible to all
QUICK STUDYJenny Storey and Kate Berry are directors of training centre The Academy and salon Urban Retreat in Glasgow. They tell Erin Leybourne how they are tailoring training to meet changing industry needs
THE K BEAUTY BOOMKorean skincare continues to grow in popularity in the UK. Erin Leybourne asks the experts about the unique ethos of K beauty and why it’s become so popular in the West
SALONS NEED TO BE inclusive spacesOwner of B-Unique Beauty and Aesthetics Jamie-Lee Jones says she has seen her clients thrive and her business grow by introducing easy adaptations to make her salon fully inclusive
NEWSTop beauty and skincare trends for 2025
TACKLING thread veinsFrom insecurity to empowerment: the life-changing benefits of removing thread veins
UNLOCK THE FUTURE of skincareBiofor’s cutting-edge products and methods are designed to put therapists at the forefront of their business
5 day spas TO FOLLOWDefined by standing apart from a hotel, day spas rely on marketing and word of mouth to attract clients rather than overnight bookings. Here are five that inspire us on social media
INSIDER BEAUTYOur exclusive monthly benchmarking stats for each sector of the market
INSIDER SPADecember was a standout month for
INSIDER NAILSDecember brought promising trends for nail
Sell your storyWhat we do as salons and therapists is special, and your marketing needs to reflect that, writes Hellen Ward
ASK THE ExpertsOur beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… HAYLEY SNISHKOThe multiawardwinning therapist and educator tells Ellen Cummings about her career, the lessons she’s learned and her aspirations for the future of massage therapy
LIFT AND TONESupercharge your treatments with these muscle-stimulating devices that offer powerful results
TECH & touchFacial sculpting is booming as clients seek alternatives to invasive procedures. Ellen Cummings explores how professionals can tap into the trend through devices and hands-on techniques
Learn from the BESTProfessional Beauty London 2025 will feature an action-packed line-up of live education, networking opportunities and demonstrations of the hottest beauty treatments. Here’s what you can expect
Wellness means BUSINESSThe World Spa and Wellness Convention is back with sessions on AI in spas, increasing profits and much more. Here’s a taster of what’s on offer
SPOTLIGHT ON SKILLShowcase your expertise at Professional Beauty London and take the opportunity to pick up an award in our competitions
THE best in beautyCheck out the brands, products and offers that will be available on the show floor at Professional Beauty London at ExCeL on March 2–3
PROFESSIONALBEAUTY.CO.UKWe take a look inside PB’s digital world
Spotlight on... MINIPROTEINSOne of the latest innovations to capture the beauty industry’s attention is miniproteins. Kezia Parkins explores these minute yet mighty proteins, which hold promise for addressing some of our most pressing skincare concerns
HOLISTIC approachNew treatments harness the power of mushrooms to heal, and we try some bespoke therapies that work on the body and mind
HEALTHY GLOWLaunches this month include glow-giving serums, advanced aesthetics platforms and nail collections to suit all client needs
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