INSIDER NAILS

LIPSY

Making clients aware of the dangers of certain DIY and at-home treatments is always a hot topic in the industry, and this is especially true in the nails sector where damage caused to nails can be painful and long lasting. Unfortunately, over half of respondents [60%] in this month’s survey said they’ve experienced clients attempting to do their own gels or acrylics. This could indicate client education as a focus for nail techs in order to dissuade clients from cutting corners and to promote client loyalty.

When it comes to which treatments clients have been leaning towards this season, the trends predictions featured in last month’s issue have proven correct, with minimal and classic looks coming out on top – natural-looking nails have been the most popular with clients for 59% of you, while a variation on a classic French tip came in second at 22%.

On the spot

Which of these SS23 nail trends has been most popular with your clients?

1. Short, natural-looking nails (59%)

2. Coloured French tips (22%)

3. Single bright colours (14%)

4. Light pink “lip gloss” nails (3%)

5. Pearlescent “glazed doughnut” nails (2%)

How do you charge for your nail art?

1. Set price per nail (50%)

2. Complexity of design (35%)

3. Set price per minute (15%)

60% have experienced clients attempting to do their own gels or acrylics

Month in numbers

How did nail treatment business in February 2023 compare with February 2022?

How did nail retail business in February 2023 compare with February 2022?

53 nail treatments performed on average per week in February

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from March 2 to March 15, regarding business for the month to February 28. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.