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EDITOR’S COMMENT
According to new research, the majority of salon clients want to purchase retail products from salons, but only a minority actually do. While the reasons vary, one of the most common is accessibility, with many salons not offering an online store where clients can restock between visits.
Of course, salons’ core point of difference when it comes to retail is the personalised expert advice that therapists can provide, but the convenience of online top-ups can’t be ignored.
The need for this dual approach of education and convenience is also borne out in separate research this month, which revealed the most misunderstood beauty terms. Perhaps surprisingly, salon staples like microneedling, free radicals and peptides still baffle many beauty consumers, despite the huge increase in information on such ingredients across social media in recent years. See page 11 for more info on both reports.
Another point of confusion for many clients is the breadth of supplements available and how to choose which are the right ones for their particular skin or wellbeing concerns, and our feature on page 62 gets the expert view on how to target each issue while avoiding excessive overlap of the nutrients involved.
This issue we also celebrate all the salons, spas and individuals who are working hard to get things right for their clients, providing excellent treatment delivery, expert knowledge and customer care.
The winners of the Professional Beauty Awards 2023 are profiled in all their glory from page 85. From exceptionally high commitment to staff training and development to evidence of innovation and passion for the industry, we explore the reasons why our judges selected these 11 outstanding businesses and individuals to receive the trophies. We hope you find their stories inspiring.
Editor